For most Shopify work, no. Melbourne shares a time zone with Sydney, Brisbane, Adelaide and Hobart, so an east coast team is functionally identical to a local one. Development, SEO, email and consulting are all delivered remotely as standard.
The exception is design and brand work, and it's a real one. Melbourne has Australia's deepest creative talent pool, and for identity work, art direction and design-led projects that depth is genuinely worth seeking out.
Four situations where local helps:
Brand and design work
The strongest case. Melbourne's studio scene and creative density exceed anywhere else in Australia.
Physical work
Product and lifestyle photography, in-person training, retail POS setup, warehouse visits.
Beauty, fashion and lifestyle depth
Melbourne's DTC cluster runs heavily in those verticals, so consultants here have shipped in them repeatedly.
Stakeholder-heavy creative projects
Where in-person discovery workshops materially improve the outcome — more often true for brand work than development.
If your project is a Shopify Plus build, a complex integration or a technical migration, Sydney has the deeper bench and it's worth widening the search. For anything design-led, start here.