Technical Support & Maintenance

I have over five years of experience in web development using technologies such as Shopify, Angular, Node.js, JavaScript, React, Vue, MongoDB, MySQL, and PHP. My journey with Shopify started when I joined Hey Carson, now known as 'Shop Experts', successfully completing their trial period. I have gained significant experience in Shopify development. I've worked in complex tasks such as integrating Shopify apps, Shopify Admin API, custom design development, apps extensions development, theme development and much more. Over the past few years, I've acquired what I believe is a solid understanding of Shopify development, which helps me deliver high-quality solutions to the clients I've worked with.

InsCoder is Hong Kong’s Shopify Platinum Partner, specializing in secure, scalable AI-powered e-commerce for leading brands.

I help Shopify brands implement the technical improvements that increase conversion and revenue per visitor.

Teams have great ideas to improve performance: cart incentives, product page improvements, promotions, integrations...but engineering capacity often becomes the bottleneck.

My work focuses on translating those initiatives into reliable Shopify implementation so teams can move quickly without disrupting their storefront.

I often collaborate with growth teams and marketing agencies that need a reliable Shopify engineering partner. Most of my work involves ongoing storefront optimization and technical implementation supporting growth teams and marketing initiatives.

I help implement those initiatives across the storefront so campaigns can launch quickly and perform reliably.

Typical collaboration includes:

• cart and checkout improvements

• product page conversion enhancements

• promotion and merchandising systems

• storefront performance optimization

• integrations and technical troubleshooting

I’ve spent the past 12+ years working to increase engineering capacity for rapid storefront iteration.

Recent work includes Shopify migrations, storefront optimization, and ongoing engineering support for brands such as:

Donald Ross Sportswear (WooCommerce → Shopify Plus migration, build and launch, ongoing customizations and app work supporting marketing and ad teams)

Jeff Dunham (WooCommerce → Shopify migration, build and launch, ongoing technical management)

Just Keep Livin’ (theme refresh, technical adjustments, and Giving Tuesday campaign support).

I'm a Shopify developer with years of hands-on experience building and scaling e-commerce stores — from custom theme development to conversion rate optimization and third-party integrations. I've worked with brands like Après Nail and through platforms like Storetasker, delivering solutions that look great and perform even better.

I specialize in Liquid programming, frontend development, and UI/UX enhancement. Whether you need a full theme build, a tricky app integration, or a speed and SEO overhaul, I bring a detail-oriented approach that gets results — not just code.

I leverage AI tools like ChatGPT and GitHub Copilot throughout my workflow — drafting Liquid logic faster, QA-testing edge cases, and generating content-ready section structures. This means faster turnaround, fewer revisions, and more value for your budget.

My background spans custom store builds, GA4 + GTM tracking setups, Klaviyo integrations, loyalty app configurations, A/B testing, and cross-functional collaboration with design and marketing teams. I treat every project like it's my own store on the line.

I'm a Computer Software Engineering graduate and Growth Collective certified in Creative Website Design (Shopify). Let's build something that converts.