Find the Best Shopify Experts in the United Kingdom

Hey I'm Tom 🖐️ I'm a Shopify developer and have over 10 years experience on Shopify! My journey with Shopify has been a interesting one, I first started as Merchant but soon realised I enjoyed more setting up and building stores, with skills in Figma and most coding languages, I can help you with most things Shopify!

I specialise in the technical challenges that come with scale: platform migrations, custom app development, system integrations, and automation.

What I work on:

• Shopify & Shopify Plus development

• Custom Shopify apps (Remix, React, GraphQL)

• ERP, CRM & third-party integrations

• B2B & wholesale ecommerce

• Shopify POS & omnichannel implementations

• Migrations from Magento, WooCommerce, NetSuite & custom platforms

• Subscriptions & recurring billing

• Performance optimisation & technical audits

• Automation via Shopify Flow, Functions & APIs

How I work:

• Discovery and technical validation first, to reduce project risk

• Built for long-term scalability, not short-term workarounds

• Clear communication throughout

• Support after launch

Send me your requirements or store URL — I'll give you practical recommendations on the best approach before any commitment is required.

Speed & Performance Specialist for Shopify Stores - and the measurement behind your revenue

I helped an apparel brand cut product-page load time from 15.4 seconds to 7.4 seconds - five weeks before Black Friday. That's what I do: I find what's slowing your store down and fix it.

The same work keeps surfacing a second problem: stores where the numbers are broken. Pixels firing twice and double-counting conversions. Ad campaigns spending across the whole catalog with no filter on what actually earns. Apps billing every month for work nobody has measured. So alongside speed, I measure what your money - ad spend, apps, tracking - is actually doing, instead of trusting what the platforms and vendors report. Then I fix what the measurement finds.

I specialize in Shopify speed optimization, Core Web Vitals, ad-spend and tracking measurement, and sales-channel recovery for established, founder-run stores. I treat speed and ad spend the same way: as revenue problems, not technical checkboxes.

What I work on:

• Speed audits and Core Web Vitals optimization

• Ad-spend clarity - which products earn your Google/Meta budget, measured per product

• Meta Pixel and GA4 tracking setup, audits, and double-counting fixes

• App and tool bill audits - is each paid app earning what it charges? Where a paid app is doing what Shopify Flow already does natively, I replace it with a built-in workflow, including the multi-step logic that prompt-built automations get wrong

• Sales-channel recovery - when your products stop showing in Google Shopping or on Meta, finding why the catalog fell out (feed disapprovals, a dropped channel connection, market or policy misconfiguration) and getting them back in front of shoppers - verified on the storefront a shopper sees, not a green light in a dashboard

• Server-side tracking and attribution contamination fixes

• Ongoing monitoring and technical support - monthly Store Care across speed, tracking, apps and channels, or a support pack of hours

Key results:

• Product-page load time cut from 15.4s to 7.4s - 52% faster

• Mobile PageSpeed on product pages from 18 to 28 - with the client's chosen app stack kept in place, at their call

• Two apps billing to track what the store's own Google channel already handled - removed, tracking verified clean, and $199/yr off the app bill

• Repeat clients going back to 2018 - one store at 14 projects across four years

How I work:

• A diagnostic audit measures the actual problem - no guesswork, and the audit fee credits toward the fixes

• Phased implementation - you approve each milestone

• Every delivery closes with verified before/after numbers and a short list of the next opportunities I found

80+ projects completed. Clients across the US, Canada, UK, Australia, and Denmark.

Send me your store URL and I'll tell you exactly what's slowing it down - and whether your numbers can be trusted. No commitment needed.

We specialise in working with Fashion, Beauty and Jewellery retailers - developing sites, crafting e-commerce strategies and CRO optimisation.

Our clients have included

The Couture Club

LTK

The Edit LDN

Emello

Ed Hardy

Doll Beauty

WAWWA

RASCALS

LOOPI

& more!

Turn Your Shopify Store Into a Reliable Sales Engine
If you're looking for a Shopify developer who understands both the technical side and the business outcomes behind it, you're in the right place.

As a Shopify Certified Developer with 10+ years of hands-on experience, I've worked with 100+ brands across fashion, apparel, beauty, food, fitness, and electronics to build stores that are fast, scalable, and built to convert. Whether you're a founder launching your first store or an established brand ready to level up, I bring the expertise to get you there.

What Gets Delivered:
Every project is approached with one goal, growth. Here's what that looks like in practice:

• Custom Shopify Theme Development — Figma and Adobe XD designs transformed into clean, maintainable Liquid-based themes optimized for performance and long-term scalability

• Store Redesigns & UX Improvements — Navigation restructured, friction points removed, and user journeys refined to drive more conversions without disrupting live traffic

• Speed & Performance Optimization — Core Web Vitals improvements, faster page load times, and technical SEO fixes that directly impact search rankings and reduce bounce rate

• Custom Feature Development — Bundles, upsells, subscriptions, loyalty programs, and third-party API integrations tailored to specific business models

• Store Migrations & Ongoing Support — Smooth, low-risk platform migrations and dependable technical maintenance that keep operations running without interruption

Why Brands Keep Coming Back:
Every architecture decision, layout choice, and integration is guided by one question: Does this help the business grow? Clean code and structured development aren't just standards — they're what make a store reliable at scale.

Founders launching from scratch, in-house teams needing a trusted technical collaborator, and agencies looking for a dependable Shopify specialist, all have found long-term value in this kind of partnership.


Ready to Grow Your Shopify Store?
Whether it's a full custom build, a performance overhaul, or targeted improvements to boost conversions, let's map out a clear path forward. Reach out to discuss your goals and what's possible.

For over ten years, I’ve been helping Shopify store owners elevate, customize, and maintain their websites as a Shopify expert at HeyCarson—now rebranded as Shopexperts—where I’ve had the privilege of being the longest-serving developer on the team.

I’m also among the platform’s top-rated experts, known for my attention to detail, reliability, and dedication to client satisfaction.

Delivering quality results and building lasting client relationships have always been at the core of my work. Feel free to check out reviews from my past clients—they’re the best proof of my commitment to 100% project success.

I'm a Shopify developer with years of hands-on experience building and scaling e-commerce stores — from custom theme development to conversion rate optimization and third-party integrations. I've worked with brands like Après Nail and through platforms like Storetasker, delivering solutions that look great and perform even better.

I specialize in Liquid programming, frontend development, and UI/UX enhancement. Whether you need a full theme build, a tricky app integration, or a speed and SEO overhaul, I bring a detail-oriented approach that gets results — not just code.

I leverage AI tools like ChatGPT and GitHub Copilot throughout my workflow — drafting Liquid logic faster, QA-testing edge cases, and generating content-ready section structures. This means faster turnaround, fewer revisions, and more value for your budget.

My background spans custom store builds, GA4 + GTM tracking setups, Klaviyo integrations, loyalty app configurations, A/B testing, and cross-functional collaboration with design and marketing teams. I treat every project like it's my own store on the line.

I'm a Computer Software Engineering graduate and Growth Collective certified in Creative Website Design (Shopify). Let's build something that converts.