Shopify SEO and AEO Consultant–Let's get you found. I built my own Shopify store, The Kind Pet, to $50K in its first year organically with zero ad spend. That's the same structure I build for other stores: collections mapped to how people actually search, content that answers the question before they're asked, and a site that both Google and AI search engines can actually read. After 8+ years working in eCommerce (including building Shopify stores and helping brands double their traffic while growing organic revenue to 30–50% through SEO and conversion strategies), I made the move fully into Shopify growth consulting. What I work on: Site and navigation architecture by user intent Commercial keyword research paired with the collection build-out FAQ and AEO structure–mapped and marked up as schema Internal linking maps built for faster indexing Technical SEO and Core Web Vitals Backlinking SEO Content Marketing Conversion Rate Optimization Recent results: Skincare brand achieving $20K in Black Friday/Cyber Monday sales from organic sales Client organic revenue up 255% in one month, and a separate client up 104% in three months, following collection and keyword restructuring Repeat clients who return project after project once the structure is in place Types of clients: Small to medium-sized merchants Beauty, apparel, hardware, pets, etc. 2-6 year client lifetime–we strive for long-term partnerships Canadian merchants: I charge the same in USD and CAD, so you'll never have to pay for conversion.
Shopify Copywriters and Content Writers
Stores rarely go looking for a writer in general. Something specific reads badly: product pages copied from the supplier, a homepage that never explains what the store sells or to whom, emails that sound like somebody else's shop. The weak spot decides the Shopify copywriter you need, because a writer who is excellent at one of these jobs is often ordinary at the others.
This category brings every writing specialism together: product descriptions, website pages, blog and SEO articles, email and SMS, landing pages, ad copy, brand voice and translation. It covers the words themselves. Planning what to publish and where to promote it is content marketing, which sits on a separate page.
487 experts list copywriting and content on shopexperts as of September 2026. Narrow the field to the one type of copy you need most, then compare samples of exactly that work below.
Top-rated Shopify copywriters and copywriting agencies
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💌 Your outsourced marketing department. Founded in 2015, In Social is a full-service, Shopify Plus digital marketing agency that acts as the outsourced marketing department for our clients. From services such as; organic and paid social media, Google & PPC advertising, website design, development and conversion rate optimization, influencer marketing, branding and design, content creation, Ecommerce and Amazon store management, customer service (with our college educated, native English speaking Canadian based team of agents), US-based fulfillment, and everything in between, we leverage data to embody our methodology of “The Full Circle Approach to Digital Marketing,” developing, deploying, and optimizing holistic and cohesive marketing efforts that creates seamless customer journeys that drive brand affinity and, ultimately, sales conversion.
Experienced SEO strategist with over 5 years of hands-on expertise and 160+ successful projects. Specialized in content SEO and technical SEO, helping businesses grow sustainably by increasing visibility, traffic, and revenue. Proven track record of scaling websites from 0 to over 1.05 million impressions through data-driven SEO strategies, in-depth keyword research, competitor analysis, and clean technical foundations. Industry experience across Tech, SaaS, E-Commerce, Local SEO, B2B, and Healthcare. Focused on long-term growth, top Google rankings, and measurable results.
Power Commerce is a Shopify-focused commerce and growth agency with 12+ years of experience delivering scalable builds, complex migrations, and performance optimization for high-growth and enterprise brands. Our team has led and supported Shopify projects for globally recognized brands including Dr Squatch, TULA, Natura Brasil, Condé Nast, and Martha Stewart. We specialize in Shopify architecture, Shopify Plus, custom app development, theme and UX optimization, CRO, analytics, and AI-enabled workflows. Power Commerce partners with brands as a long-term technical and growth team, focused on reliability, scale, and measurable results.
EcomGraduates LLC is a boutique Shopify development agency specializing in custom Shopify themes, high-performance storefronts, and conversion-focused eCommerce solutions. Founded by Glen and Ellie in 2020, we combine deep technical expertise with strategic design to help brands grow online, from startups to established businesses. Our services include custom theme development, advanced Shopify customization, site audits, speed optimization, and ongoing store management. Trusted by over 1,200 store owners and rated 5★ for quality and communication, EcomGraduates builds scalable, brand-forward Shopify experiences that drive sales and improve user engagement.
Always Open Commerce (AOC) is a Shopify focused Free-Agency and BigCommerce for established brands that need reliable execution and measurable growth. We handle end-to-end builds, redesigns, and platform migrations, plus ongoing optimization and support. Our team is structured by specialty, not generalists: Shopify developers, UX/UI designers, CRO specialists, technical SEO, paid media, content, and data/catalog specialists. This allows us to diagnose issues quickly and actually implement fixes, not just provide recommendations. Core services: Shopify theme builds, redesigns, and performance improvements Migrations from Magento, BigCommerce, WooCommerce, and legacy platforms with SEO-safe redirects and data validation CRO and UX optimization (navigation, collection architecture, PDP systems, cart/checkout improvements) Technical SEO and analytics setup (GA4, Search Console, tracking) Product data management and catalog scaling (attributes, filters, rules, feeds) Tech stack and tools: Shopify (Online Store 2.0, Liquid), GA4, Google Tag Manager, Search Console, Hotjar, Figma, and common eCommerce apps and integrations depending on the project. We work best with teams that want a long-term partner, clear communication, and disciplined delivery, especially for technically complex catalogs, B2B and industrial eCommerce, and brands that care about UX and conversion performance. Built like an agency, priced like a freelancer.
Established in 2021, our Shopify Development Agency has worked on 500+ stores globally. We deliver end-to-end solutions — from setup, design, and migration to theme customization and SEO. We don’t just promise results, we make them happen. 🏆
Soda Web Media is Atlanta’s go-to Shopify agency eager to solve your businesses’ biggest eCommerce problems. From web development to design, SEO, conversion rates optimization, website migrations, and online advertising – we are the experts your business can depend on.
Ecom Swift LLC is an affordable digital marketing company serving Shopify since 2018 with 900+ satisfied customers. We serve clients worldwide. Low sales? Find out why ➜ https://audit.ecomswiftllc.com/ Whatsapp💬: +1 631 251 1767 Email 📧: [email protected]
How to choose a copywriter for your Shopify store
Ask for samples of the exact job. A writer with a strong homepage portfolio may never have written a welcome email or a buying guide. Request pieces of the same type you're commissioning, and ask what the brief was for each. Polished copy written to a vague brief tells you less than solid copy written to a hard one.
Commission one real piece first. One product page or one email, paid at the writer's normal rate, shows how they take a brief, what they ask and how they handle feedback. Unpaid spec work attracts the wrong writers and puts off the good ones.
Listen to the questions they ask first. A strong ecommerce copywriter wants to know who buys, what those customers hesitate over and why some of them send things back. A writer who asks only for brand guidelines and a few competitor links will end up paraphrasing the competitors.
Check they know where the words go. On Shopify, copy lives in the product description field, collection descriptions, theme sections, metafields, and the SEO title and meta description of each page. A single long document with no mapping to those fields becomes a second job for whoever pastes it in.
Agree how AI is used. Plenty of writers now draft with AI, and that's fine for baseline copy. You're paying for research and judgement, though, so ask which pieces start as AI drafts and who checks the facts before delivery.
Read the portfolio for range. If every brand in it sounds the same, that's the writer's voice, and it will end up on your store. Ask to see two clients whose copy sounds nothing alike.
Which copy to commission first, and who should write it
Order the work by how close the reader is to buying, then give each job to the kind of writer who does it well. Conversion copy, SEO content and brand messaging are different crafts, so hire for the one each job needs rather than for a general writing reputation.
- Product pages and emails come first. Shoppers read them while they're deciding, so this is where unclear copy loses sales you had almost won. Brief product description writers and email specialists who write to convert, not to rank.
- Landing pages matter as soon as you pay for traffic. Every paid click lands there expecting whatever the ad offered, and the copy has to deliver it in the first screen.
- Homepage, about and collection copy is read by everyone and rewritten rarely, which makes it worth doing properly once. That job suits website copywriters who work from your theme.
- Blog and SEO articles build slowly over months. Most stores shouldn't commission them until the pages that sell are in order, and then from a writer who understands search intent.
- Brand voice work keeps everything else consistent. It earns its cost once more than one writer, or your own team, will be producing copy.
AI drafting has a place in this order. Shopify Magic can draft copy inside the admin, product descriptions included, and other tools do the same at volume. Use AI for baseline copy on long-tail products, always edited by a person, and keep it away from pages that depend on research into your customers.
How much does Shopify copywriting cost?
Writers mostly quote per piece rather than per hour, so line quotes up by deliverable. Typical US market ranges for three common jobs:
Product descriptions
$25 – $150
Per description, researched copy
SEO articles
$150 – $600
Per 1,000–1,500-word article
Email flows
$750 – $3,000
Per automated flow of 3–7 emails
On shopexperts, 6 claimed profiles in this category publish starting prices between $250 and $1,000 (median $625, September 2026). Treat a starting price as the smallest package a writer sells, and check what it includes.
Research depth moves the price most. Copy built from customer interviews and reviews costs more than copy written from a brief you supply, and technical or regulated products take longer to get right. Loading the copy into Shopify, SEO titles and meta descriptions, and extra revision rounds all add to a quote when included.
Send the list of pages, products or emails in scope, an example of copy you admire, and a note on who will paste the finished text into Shopify.
What ecommerce copywriters do for Shopify stores
Most writers are strong in a few of these specialisms and competent in the rest:
Product descriptions
Researched copy for top sellers, edited baselines for the long tail
Website pages
Homepage, about page and collection copy shaped to your theme's sections
SEO articles
Buying guides and how-to posts published on your store's blog
Email and SMS
Welcome series, checkout recovery and post-purchase messages
Landing pages and ads
Copy for paid traffic that matches the ad people clicked
Brand voice and translation
A voice guide every writer follows, and copy adapted by market
Common questions about hiring a copywriter for ecommerce
A copywriter writes to sell, on product pages, in email, in ads and on landing pages. A content writer produces the articles and guides that bring people to the store through search and answer their questions before they're ready to buy. The skills overlap and plenty of writers offer both, but most lead with one. Ask which they would pick if they could only do one kind of work.
Agencies dominate the listings here: 88 of the first 100 in this category are agencies and 12 are freelancers. An agency suits projects that mix copy with strategy, design or several channels at once, and it can absorb holidays and tight deadlines. Freelancers offer one consistent voice and a direct line to the person writing, which suits a defined job such as a batch of product pages or a homepage rewrite. Either way, find out who actually writes the copy.
Sometimes, so settle it before the quote. Pasting product descriptions into the admin is quick. Entering copy into theme sections in the theme editor, filling metafields and writing SEO fields in place takes longer, needs access to your admin, and is often quoted separately. Whoever does the upload, agree who proofreads the live pages afterwards, because line breaks, headings and spacing often shift when copy moves from a document into a theme.
For technical, regulated or specialist products, yes. A writer new to supplements, electronics or professional equipment will spend your budget learning the basics, and may miss claim problems a specialist would catch. For fashion, homeware and most gifts, category experience matters less than skill with your type of copy and a willingness to study your customers. Adjacent experience counts: someone who writes well for outdoor clothing can usually handle footwear.
Yes, with access limited to the job. An agency with a Shopify Partner account can send a collaborator request, which you approve and can restrict to specific areas; a freelancer without one usually gets a staff account. For copy work, product and online store permissions are enough, and access to reports helps them see which pages sell. Remove the account when the project ends.
Measure one page type at a time. Rewrite a set of product pages, then compare their conversion and add-to-cart rates with the same pages before the change, over a period with similar traffic and no big promotions. For emails, compare click rates message by message. Changing the homepage, prices and product copy in the same month makes it impossible to say which one moved the numbers, and low-traffic stores need longer windows before reading anything.