Copywriting & Content

Oh hey, I'm Laura!

I'm an 8+ Shopify expert, consultant, designer, and mentor for Shopify stores. I help small to mid-sized brands scale with affordable strategies such as SEO, email marketing, conversion rate optimization, and store builds.

💌 Your outsourced marketing department.

Founded in 2015, In Social is a full-service, Shopify Plus digital marketing agency that acts as the outsourced marketing department for our clients. From services such as; organic and paid social media, Google & PPC advertising, website design, development and conversion rate optimization, influencer marketing, branding and design, content creation, Ecommerce and Amazon store management, customer service (with our college educated, native English speaking Canadian based team of agents), US-based fulfillment, and everything in between, we leverage data to embody our methodology of “The Full Circle Approach to Digital Marketing,” developing, deploying, and optimizing holistic and cohesive marketing efforts that creates seamless customer journeys that drive brand affinity and, ultimately, sales conversion.

Ever met people who are a little too into SEO? — Hey, We're Break The Web. And we're those weirdos!

Our agency specializes in helping in-house marketing teams of DTC/B2C brands make SEO more measurable, accessible, and, frankly, just less annoying.

You need to know that we’re forever fascinated by how technology shapes our world — and how it can make you more money.

This means we’re learning that new-new constantly and creating the search strategies that cut to the front of the pack.

We’re not some elitist agency that requires $22k sitting fees, falls off the face of the earth, and then requires you to book calls days (or weeks) in advance.

Instead, we’re on your team. It’s all about simplifying your inbound and SEO in the most painless way possible so the people pour in.

The only success that actually matters is yours.

The progress we make together will always be given to you in easily-readable metrics, which means you’ll know what we’re doing, why we’re doing it, and how it’s helping you grow.

Our reputation is only as good as your results, which is why we’re obsessive about the strategies that build fanbases, boost your organic traffic, and help you take over the world.

Experienced SEO strategist with over 5 years of hands-on expertise and 160+ successful projects. Specialized in content SEO and technical SEO, helping businesses grow sustainably by increasing visibility, traffic, and revenue. Proven track record of scaling websites from 0 to over 1.05 million impressions through data-driven SEO strategies, in-depth keyword research, competitor analysis, and clean technical foundations. Industry experience across Tech, SaaS, E-Commerce, Local SEO, B2B, and Healthcare. Focused on long-term growth, top Google rankings, and measurable results.