Hire Loox Product Reviews Experts

Oh hey, I’m Laura 👋

For the past 8+ years, I’ve worked with small to mid-sized brands to build smarter growth systems, the kind that bring in traffic, customers, and revenue without relying entirely on ads.

My style is simple: transparency, clear strategy, and actually answering your emails. Most of my clients stick around for years.

I work with brands that make real products and care about what they’re putting into the world (not dropshipping stores or quick cash grabs).

Canadian merchants: I charge the same in USD and CAD, so you'll never have to pay for conversion.

Most Shopify stores appear great, but they often fail under the hood. I’ve spent 10 years ensuring that doesn't happen. From custom theme architecture to sophisticated API integrations (CRMs, fulfillment, and custom apps), I provide full-stack solutions that streamline your operations and maximize ROI.

What I bring to your project:

• Precision Frontend: Custom-coded interfaces using React/Vue and Next.js for a lightning-fast, 'app-like' feel.

• Full-Stack Logic: Deep expertise in Liquid and Shopify APIs to automate your backend and sync your tech stack.

• Strategic Optimization: A relentless focus on SEO, site speed, and UX that drives actual sales.

Whether you need a headless setup or a high-converting custom theme, I offer the agility of a boutique agency with the technical depth of an enterprise team.

Klay Create is led by Yassine, a Shopify expert and product-focused builder with hands-on experience across strategy, development, and growth for DTC brands. With a strong background in Shopify theme development, CRO, and scalable eCommerce systems, Yassine works closely with brands to translate vision into high-performing storefronts that are built to convert and scale.
Our team covers the full Shopify stack, from branding and UI/UX to custom theme development, CRO, and growth systems. We work with modern Shopify themes and custom builds, and we integrate best-in-class tools across email marketing, subscriptions, reviews, upsells, and analytics. Our tech stack includes Shopify (Online Store 2.0), custom Liquid and JavaScript development, Klaviyo, Recharge, Yotpo/ Judge.me, ReConvert, AfterShip, Gorgias, and performance and analytics tools to support scalable growth.

Currently based in Southeast Asia, Klay Create operates as a fully remote studio and is available during U.S. business hours, ensuring smooth communication, real-time collaboration, and reliable ongoing support for North American brands.

I help Shopify brands align their identity across all touchpoints to build excellent customer journeys. This focus on the end-to-end experience creates the foundation for true retention and loyalty, driving sustainable, long-term growth.

Hello, I'm Steven from the UK. I look forward to the opportunity to work alongside your business and to help drive it forward.

Why work with me?

I have worked in the retail environment in many forms for 39 years, giving me a wealth of experience and a deep understanding of how to sell and how to offer excellent customer service. My technical background is just as extensive—from the early days of Pong and computer programming to working within a leading supermarket's online department.

Having run my own Shopify store back in 2014, I’ve remained in the ecosystem ever since, helping brands build and maintain their presence. My retail background naturally led me into Conversion Rate Optimisation (CRO), where I realised there was far more to the field than what most providers offer today. I’ve spent years learning from industry leaders who have shaped experiences at companies like Amazon, Microsoft, and Bookingcom. Today, I combine that retail heritage with advanced behavioural insights to help brands actually build a brand by aligning everything to offer a great customer experience. It’s this alignment that makes a store successful and drives true retention plus loyalty.

I am a Behavioural Experience (BX) Consultant focused on driving long-term growth for Shopify stores. I specialise in strategically shaping the customer journey to improve Brand Perception via your Brand DNA.

I dive deep into the Customer Experience (CX) to identify and resolve the technical and psychological friction points, ensuring the customer journey is as smooth as possible and aligns with the brand's DNA. This approach builds trust through seamless end-to-end interactions, creating a solid foundation for true brand loyalty and retention.