Hire Archetype Themes Experts

Speed & Performance Specialist for Shopify Stores - and the measurement behind your revenue

I helped an apparel brand cut product-page load time from 15.4 seconds to 7.4 seconds - five weeks before Black Friday. That's what I do: I find what's slowing your store down and fix it.

The same work keeps surfacing a second problem: stores where the numbers are broken. Pixels firing twice and double-counting conversions. Ad campaigns spending across the whole catalog with no filter on what actually earns. Apps billing every month for work nobody has measured. So alongside speed, I measure what your money - ad spend, apps, tracking - is actually doing, instead of trusting what the platforms and vendors report. Then I fix what the measurement finds.

I specialize in Shopify speed optimization, Core Web Vitals, ad-spend and tracking measurement, and sales-channel recovery for established, founder-run stores. I treat speed and ad spend the same way: as revenue problems, not technical checkboxes.

What I work on:

• Speed audits and Core Web Vitals optimization

• Ad-spend clarity - which products earn your Google/Meta budget, measured per product

• Meta Pixel and GA4 tracking setup, audits, and double-counting fixes

• App and tool bill audits - is each paid app earning what it charges? Where a paid app is doing what Shopify Flow already does natively, I replace it with a built-in workflow, including the multi-step logic that prompt-built automations get wrong

• Sales-channel recovery - when your products stop showing in Google Shopping or on Meta, finding why the catalog fell out (feed disapprovals, a dropped channel connection, market or policy misconfiguration) and getting them back in front of shoppers - verified on the storefront a shopper sees, not a green light in a dashboard

• Server-side tracking and attribution contamination fixes

• Ongoing monitoring and technical support - monthly Store Care across speed, tracking, apps and channels, or a support pack of hours

Key results:

• Product-page load time cut from 15.4s to 7.4s - 52% faster

• Mobile PageSpeed on product pages from 18 to 28 - with the client's chosen app stack kept in place, at their call

• Two apps billing to track what the store's own Google channel already handled - removed, tracking verified clean, and $199/yr off the app bill

• Repeat clients going back to 2018 - one store at 14 projects across four years

How I work:

• A diagnostic audit measures the actual problem - no guesswork, and the audit fee credits toward the fixes

• Phased implementation - you approve each milestone

• Every delivery closes with verified before/after numbers and a short list of the next opportunities I found

80+ projects completed. Clients across the US, Canada, UK, Australia, and Denmark.

Send me your store URL and I'll tell you exactly what's slowing it down - and whether your numbers can be trusted. No commitment needed.

For over ten years, I’ve been helping Shopify store owners elevate, customize, and maintain their websites as a Shopify expert at HeyCarson—now rebranded as Shopexperts—where I’ve had the privilege of being the longest-serving developer on the team.

I’m also among the platform’s top-rated experts, known for my attention to detail, reliability, and dedication to client satisfaction.

Delivering quality results and building lasting client relationships have always been at the core of my work. Feel free to check out reviews from my past clients—they’re the best proof of my commitment to 100% project success.

I'm a Shopify developer with years of hands-on experience building and scaling e-commerce stores — from custom theme development to conversion rate optimization and third-party integrations. I've worked with brands like Après Nail and through platforms like Storetasker, delivering solutions that look great and perform even better.

I specialize in Liquid programming, frontend development, and UI/UX enhancement. Whether you need a full theme build, a tricky app integration, or a speed and SEO overhaul, I bring a detail-oriented approach that gets results — not just code.

I leverage AI tools like ChatGPT and GitHub Copilot throughout my workflow — drafting Liquid logic faster, QA-testing edge cases, and generating content-ready section structures. This means faster turnaround, fewer revisions, and more value for your budget.

My background spans custom store builds, GA4 + GTM tracking setups, Klaviyo integrations, loyalty app configurations, A/B testing, and cross-functional collaboration with design and marketing teams. I treat every project like it's my own store on the line.

I'm a Computer Software Engineering graduate and Growth Collective certified in Creative Website Design (Shopify). Let's build something that converts.

I have over five years of experience in web development using technologies such as Shopify, Angular, Node.js, JavaScript, React, Vue, MongoDB, MySQL, and PHP. My journey with Shopify started when I joined Hey Carson, now known as 'Shop Experts', successfully completing their trial period. I have gained significant experience in Shopify development. I've worked in complex tasks such as integrating Shopify apps, Shopify Admin API, custom design development, apps extensions development, theme development and much more. Over the past few years, I've acquired what I believe is a solid understanding of Shopify development, which helps me deliver high-quality solutions to the clients I've worked with.

I’m a seasoned web developer and Shopify specialist with over 5 years of experience delivering high-converting, beautifully designed online stores for clients worldwide.

As a core member of the ShopExperts team, I’ve led and contributed to projects ranging from complete Shopify migrations to advanced customizations, always focusing on UX/UI best practices and modern e-commerce strategies.

My approach blends technical excellence with creative vision: I believe that every brand deserves a digital presence as unique and inspiring as its mission.

Whether you’re a startup seeking rapid growth or an established business looking to refresh your online store, I’ll help you unlock your site’s full potential.

I specialize in all aspects of modern web development and optimization: From designing and building engaging websites, to customizing user experiences, integrating third-party tools, and ensuring your online presence performs at its best.

My clients value my clarity, reliability, and my commitment to going the extra mile to achieve outstanding results. I’m passionate about staying ahead of e-commerce trends and turning challenges into growth opportunities.

Let’s build the future of your brand, together.

I’m a Shopify Performance & Front-end Developer with over 10 years of experience building, customizing, and optimizing online stores for brands of all sizes. Proud father of Radost.

Throughout my career, I’ve worked with startups, scaling businesses, and established brands across various industries - helping them create high-performing, visually compelling Shopify stores that convert visitors into loyal customers.

My expertise lies in front-end development, Shopify Plus Function APIs, custom themes and apps development, updates, UX-focused design improvements, and seamless feature implementation. I ensure every store I work on is fast, responsive, user-friendly, and aligned with modern e-commerce best practices.

I also specialize in Shopify speed performance optimization and Core Web Vitals improvements, including advanced CLS fixes. I help store owners eliminate layout shifts, improve loading performance, and increase conversion rates through measurable technical enhancements.

But what truly sets me apart is reliability.

I believe great development doesn’t end at launch. I’m always available to support my clients, provide ongoing assistance, implement improvements, and solve challenges as they arise. My clients know they can count on me - not just for delivery, but for a long-term partnership.

I value clear communication, consistent quality, and dependable support. Whether it’s a full Shopify store build, advanced customization, continuous store optimization, or performance tuning, I approach every project with dedication and attention to detail.

If you’re looking for a Shopify developer who combines technical expertise with commitment and long-term support, I’m here to help you build and maintain a store that truly performs.

If you’re ready to elevate your online presence and turn your website into a growth engine, let’s build something exceptional together.