
English
$500.00
2855 Place Winner, Saint-Lazare, QC, J7T 2B1
Oct 2025 – Oct 2026

In July 2025, this pet brand's organic traffic and revenue declined significantly due to changes in AI-driven search results. After shifting from a top-of-funnel approach to a transactional-only focus, I began researching niche keywords to optimize their collection pages.
By changing their strategy to more niche keywords, I also improved their mega menu and site hierarchy.
This work led to the following wins in only 3 months:
3x organic revenue
1.5x organic traffic
Organic conversion rate +26%