
VIETRI, the premier importer of handcrafted Italian tableware, was hindered by a high-cost agency relationship where slow progress and high fees limited meaningful site updates. They needed a responsive partner to handle critical needs like checkout refinements and SEO cleanup. We initiated the partnership by migrating the VIETRI blog to a WordPress subdomain, meticulously matching their artisan aesthetic while preserving years of SEO authority. Following this success, we transitioned their Shopify Plus store to a monthly service model, providing continuous CRO improvements, technical maintenance, and full management of Google and Bing Ads.