Bloom Robbins

Project Overview

Bloom Robbins, a leading hair nutrition brand originally from Slovakia, partnered with Digismoothie for a comprehensive redesign of their online presence. Operating on Shopify Plus, the project involved shifting to a fully editable, custom-designed layout across multiple international markets under a strict deadline driven by a new branding launch.

1. The Challenge

The project was driven by a rebrand and a major marketing push, creating significant pressure on timeline and execution.

• Complex Multi-Store Redesign: The primary task was to completely redesign storefronts for 8 different online stores (each in a different language), all managed under a single Shopify Plus account.

• Tight Deadline: The entire project had to be completed within just 4 months to coincide with a scheduled TV campaign and the rollout of new product packaging.

• Content Management Needs: The client needed a system that allowed for effortless editing and management of complex product data without constant developer intervention.

2. The Solution

Digismoothie leveraged their long-term relationship with the client to streamline communication and deliver a high-performance solution.

• Unified Synchronization: Successfully synchronized all 8 storefronts, enabling simultaneous automatic deployment of changes while retaining the ability to customize for specific markets.

• Customized Core Template: Built upon Shopify's Dawn theme, using it as a foundation for a "pixel-perfect" custom design that matched the new brand identity.

• Enhanced Data Structure: Implemented a new structure of metafields to handle custom product parameters, allowing for detailed and flexible product pages.

• Client Autonomy: Delivered a fully editable template that empowers the client to manage content and layout changes without coding.

3. Key Integrations & Features

• Shopify Plus: Utilized for advanced multi-store management and scalability.

• Metafields: Extensive use of metafields to display custom product parameters and create fully editable product pages.

• Automated Deployment: A system to deploy changes across all 8 language mutations simultaneously.

• Custom App Configuration: Setup of new applications to simplify content management within the theme template.

4. Results & Client Feedback

The project resulted in a sustainable, easily manageable e-commerce solution ready for future growth.

• Timely Launch: Successfully met the aggressive 4-month deadline for the rebrand and TV campaign.

• Operational Efficiency: The new setup allows for rapid updates across all international stores from a central point.

• Design Excellence: Achieved a high-standard, custom design that aligns with the brand's premium positioning.

"The cooperation with Digismoothie was of a high standard and professionalism. We are glad that we chose them and we could count on quality outputs, although at the expense of higher costs." — Jakub Džmura, Interim E-commerce Manager at Bloom Robbins