Driving Conversion Rate & Order Value Growth Through CRO
Client: Galartsy
Industry: Art / Home Décor / Lifestyle
Market: Global
Platform: Shopify
The Challenge
Galartsy offers a wide and diverse range of art-inspired products, spanning multiple categories—from sneakers to home décor and lifestyle pieces. While this diversity was a strength, it also created a key challenge:
One single product page layout could not effectively serve all product types
The existing theme lacked flexibility to adapt to different styles and buying behaviors
Conversion rate and average order value were limited by a one-size-fits-all structure
The objective was not only to improve performance metrics, but to align theme edits and CRO experiments with multiple product page styles, without breaking brand consistency.
Our Approach: CRO-First, Data-Driven Execution
We approached Galartsy as a conversion optimization project, not a visual-only task. Every change was backed by testing, user behavior analysis, and measurable results.
Phase 1: Audit & Hypothesis Building
We started with a deep CRO audit, reviewing:
User journeys and friction points
Product page structure and clarity
Cart and checkout behavior
Mobile vs desktop performance gaps
From this, we built clear A/B testing hypotheses focused on increasing conversion rate and order value.
Phase 2: A/B Testing at Scale
We ran extensive A/B testing across key areas of the store, including:
Product page layouts and information hierarchy
Call-to-action placement and wording
Pricing presentation and social proof
Cart structure and upsell positioning
Winning variants were rolled out permanently, while underperforming ideas were discarded quickly—allowing fast iteration without risk.
Phase 3: Theme Edits & Custom CRO Enhancements
To support testing and performance gains, we implemented targeted theme-level edits, including:
Custom sections optimized for conversion
Improved spacing, typography, and visual hierarchy
Faster load times and cleaner mobile UX
Flexible layouts designed for ongoing experimentation
These changes ensured the store could continue optimizing beyond the initial engagement.
Phase 4: Increasing Average Order Value (AOV)
Alongside conversion improvements, we focused on increasing order value through:
Strategic upsells and cross-sells
Smarter product grouping and bundles
Clear value framing at the product and cart level
Reduced decision friction during checkout
The result was higher revenue per customer, not just more traffic conversion.
The Result
Through continuous testing and refinement, Galartsy achieved:
A measurable increase in conversion rate
Higher average order value per customer
A more scalable, test-ready Shopify theme
Clear performance insights backed by real data
Most importantly, growth was achieved without sacrificing brand quality or user experience.
When design meets data, growth follows.