Complex custom development & Shopify Plus migration for a premium wine club

The Challenge

Chais d'œuvre, a premium French wine club offering rare wines and private sales to collectors and enthusiasts, needed to migrate from Magento to Shopify Plus. The wine industry presents unique e-commerce challenges: order consolidation for efficient shipping, purchase limits on allocated bottles, VIP access controls for exclusive wines, and complex pre-order workflows — none of which are natively supported by Shopify.

The Solution

We built extensive custom functionality tailored to wine e-commerce, then managed the full Shopify Plus migration including order history and customer accounts:

• Order grouping with parent/child logic and 30-day shipping consolidation

• Custom cart validation and shipping rates logic

• Maximum quantity per product per customer

• VIP logic restricting certain products and collections to eligible members only

• Custom pre-order workflows for allocation management

• Subscriptions with custom logic, gift subscription functionality, and Klaviyo flows

Post-launch, we transitioned into an ongoing partnership managing optimization, consulting, and advanced analytics — coordinating with their CEO, marketing team, customer service, and external ERP developers (Odoo).

The Results

A successful Shopify Plus launch with industry-specific functionality that no off-the-shelf solution could provide. What began as a migration project has evolved into a full-scope e-commerce collaboration, with Maukau embedded as the technical partner managing ongoing development and optimization.

Theme: Custom Theme

Subscriptions & retention: Loop Subscriptions · Klaviyo · Loyoly · Wisepops

Back-end & automation: Mechanic · Shopify Flow · Matrixify · Elevar · AttributePro · SupaEasy

Checkout & shipping: Checkout Blocks · HideShip · Atlas Pickup Points · Shipoff

Localization & compliance: Orbe Geolocation · Consentmo

Customer insights: KNO Post Purchase Surveys · Gorgias