A High-Performance Shopify Plus Transformation for a Leading Retail Brand
This Shopify Plus development case study shows how Team Rhino Marketing Consultants delivered a fully custom, high-performance Shopify Plus website for Bentley, a leading retail brand. The project focused on conversion rate optimisation (CRO), mobile-first design, and performance improvements to create a fast, scalable e-commerce experience. The Shopify Plus store was built without using any pre-made Shopify theme and was designed to support advanced e-commerce features and smart upselling. Within just one month of launch, the new Shopify Plus website generated over 300,000 CAD in sales, clearly demonstrating the impact of a conversion-focused, performance-optimised Shopify Plus redesign.
About the Brand: Bentley Retail & E-Commerce Overview
Bentley is an established retail brand with a strong e-commerce presence through its Shopify store. The brand required a modern, scalable online shopping experience that could support growth, improve conversions, and deliver a smooth experience across both mobile and desktop devices.
The project focused on building a fully custom Shopify Plus website that is fast, conversion-focused, and flexible enough to support advanced e-commerce features. Every part of the experience was designed to improve usability, increase average order value, and support long-term performance.
Shopify Plus Challenges: Performance, CRO & Scalability
Bentley’s scope of work was to develop a high-performing Shopify store that could go beyond standard Shopify themes and deliver a fully custom, conversion-optimised experience. The website needed to be designed with a mobile-first approach and built in a way that improves speed, usability, and scalability.
Another key challenge was performance. The backend had too many apps, which impacted site speed and user experience. Bentley also required advanced functionality, including intelligent product recommendations, real-time delivery messaging, multilingual support, and custom stock logic. All of these needed to work smoothly without slowing down the website.
The objective was to build a custom Shopify Plus store that improves conversion rate, supports upselling, and provides a fast and seamless shopping experience.
Shopify Plus CRO & Performance Strategy
Team Rhino Marketing Consultants strategy was to design and build a fully custom Shopify Plus website with a strong focus on conversion rate optimization and mobile-first user experience. The entire website was designed in Figma before development to ensure clarity in layout, structure, and user journey.
To improve performance, the number of apps used in the backend was reduced. Wherever possible, custom logic was implemented to replace heavy third-party apps. This helped improve loading speed and overall website performance.
The website was built as a custom Shopify solution, without using any pre-made Shopify theme. This allowed full control over design, layout, and functionality, ensuring the website could be optimised specifically for Bentley’s business goals.
Mobile-First Shopify Plus Design for Higher Conversions
The Bentley Shopify store was designed with a mobile-first approach, ensuring a smooth and intuitive shopping experience across all devices.
The user journey and page layouts were optimised for conversion, making product discovery easier and the purchase flow more seamless.
A custom colour swatch system was implemented, allowing users to select colours and automatically hide images of other colour variants from the product gallery for a cleaner viewing experience.
Category pages were enhanced with visual sub-categories displayed at the top, helping users browse and find products more efficiently.
Product cards feature custom hover interactions, including sliders and colour changes, giving users quick previews while browsing collections.
The website supports both e-commerce style product images and lifestyle imagery, allowing flexibility in visual presentation across different pages.
The store is available in English and French, providing a localised experience for a wider customer audience
Advanced Shopify Plus Features for Upselling & AOV Growth
The Rebuy AI engine was integrated to monitor user behaviour and recommend relevant products for upselling and cross-selling.
Product recommendations are displayed within the cart drawer, search module, and “You may also like” sections, supporting higher average order value.
A dynamic delivery message was implemented on product pages, calculated in real time and updated after 1 PM EST to provide accurate delivery expectations.
A custom stock logic system was developed to trigger low-stock messaging when inventory drops below 20 units, creating urgency and encouraging faster purchase decisions.
A review system was implemented so that products with 4+ star ratings display star reviews directly on the product page, helping build trust and improve conversions.
A store locator page with map integration was added, enabling users to easily find their nearest Bentley store location.
Shopify Plus Results: 1M+ CAD Revenue in 30 Days
By reducing the number of apps in the backend and replacing them with custom-built logic, the website achieved better speed and performance. The mobile-first, CRO-optimised design contributed to an improved conversion rate across the Shopify store.
Within one month, the Bentley Shopify Plus website generated over 300,000 CAD in sales, with a strong average order value. The combination of improved performance, smarter upselling, and conversion-focused design directly contributed to this growth.
The Outcome
The Bentley Shopify Plus store is now a fully custom, high-performing e-commerce platform built to support growth at scale. More than just a visual redesign, this project reflects Team Rhino Marketing Consultants’ deep experience in delivering enterprise-level Shopify Plus solutions. Every design and development decision was made with performance, scalability, and conversion in mind, ensuring the platform could support high traffic and growing sales without relying on heavy third-party apps.
Team Rhino applied a proven CRO methodology across the entire customer journey, from product discovery to cart interactions and checkout experience. By replacing multiple backend apps with custom-built functionality, the website achieved better speed, stability, and long-term flexibility. Each feature was designed to directly support revenue growth, from intelligent product recommendations to real-time delivery messaging and urgency-driven stock logic.
This project demonstrates how Team Rhino combines Shopify Plus expertise, conversion-led strategy, and custom development to build e-commerce platforms that are not only visually refined, but engineered for measurable business growth and long-term performance.