From Zero to a High-Converting, Multi-Seven-Figure Shopify Store

www.zoefull.com

Zoefull is a fast-growing eCommerce brand that we’ve supported since launch as a long-term technical and growth partner.

The store was initially built on Archetype Themes (Impulse) with extensive custom development and is currently being migrated to the Horizon Theme, creating a modern, performance-first Shopify architecture designed for long-term scalability.

Subscriptions and recurring revenue are powered by Recharge, including advanced subscription logic and bundle-based offers designed to increase customer lifetime value.

To continuously improve conversion rates, we implemented structured CRO experimentation using Visually, supporting A/B testing initiatives and data-driven UX improvements across key pages.

Retention and lifecycle marketing strategies are implemented across email and on-site touchpoints using Klaviyo, with advanced segmentation and behavioral automations designed to drive repeat purchases.

Advanced automation and operational workflows are handled through Shopify Flow, supporting order logic, subscription lifecycle processes, and scalable internal operations as the business grows.

The result is a high-performance Shopify store generating multi-seven-figure annual revenue, with continuous optimization focused on CRO, retention, and long-term scalability.