Variant is an AI-powered CRO agency for Shopify brands that want measurable conversion and revenue growth, not just tools.
We combine a proprietary AI-first CRO platform with dedicated weekly meetings with a senior CRO consultant to continuously identify, build, test, and scale your highest-value opportunities across the full funnel.
Brands using Variant typically see 20–60% conversion rate uplift by pairing autonomous AI insights with hands-on expert execution — all delivered through one unified platform.
Variant’s AI continuously analyzes user behavior to detect high-intent segments, friction points, and revenue opportunities. Our CRO consultants then partner with you weekly to prioritize, launch, and iterate experiments — faster than traditional agencies and more effective than DIY tools.
Everything lives in one platform: testing, personalization, upsells, merchandising, insights, and reporting.
AI-powered A/B testing with a fast, no-code visual editor
Automatic customer segment detection with real-time personalization
Personalized product recommendations on PDP, cart & checkout
AI-driven merchandising, bundles & cart upsells
Autonomous CRO insights that surface high-impact opportunities
Dedicated CRO consultant with weekly strategy & execution calls
All-in-one CRO platform — testing, personalization, upsells, and insights in one place
Agency-level CRO expertise without long retainers
AI that finds opportunities humans miss
Faster testing velocity than traditional CRO teams
One source of truth instead of multiple disconnected apps
Variant isn’t another Shopify app — it’s your AI-enabled CRO team, powered by software.