From Slow to Sleek: 3x Conversion Growth for a Luxury Shopify Store

A luxury jewellery brand came to me with a Shopify store that looked premium but performed like dial-up. I rebuilt it into a fast, conversion-focused storefront designed to feel high-end and sell even higher.

I created custom, analytics-tracked sections that elevated the customer experience — think tailored product recommendations, curated sets, and gift options that made every click more valuable. Every feature was measured, refined, and built to move the needle on sales.

After a full performance overhaul and Lighthouse optimisation, the site became faster, smoother, and far more effective at turning visitors into customers. The result? A massive jump in conversions, higher average order values, and a Shopify store that finally performs as beautifully as it looks.