shopexperts score The shopexperts score helps you assess an expert’s credibility. We verify every signal that contributes to the score.
The shopexperts score helps you assess an expert’s credibility. We verify every signal that contributes to the score.
The shopexperts score helps you assess an expert’s credibility. We verify every signal that contributes to the score.
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About
I’ve worked in e-commerce for over 15 years, specialising in Shopify-based growth, CRO, and international expansion for DTC brands. Leading e-commerce growth for established UK and international brands across beauty, wellness, and lifestyle
My focus is on commercial performance, not surface-level design. I work hands-on across site architecture, conversion optimisation, analytics, and experimentation, often acting as a fractional Head of E-commerce or CRO lead for growing brands.
I’m pragmatic, data-driven, and comfortable owning results end-to-end, from hypothesis through to implementation and measurement.
App and Theme Skills
shopexperts summary
Eddie Dunk is a freelance CRO specialist focused on Shopify growth, conversion optimization, analytics, and experimentation. He describes an end-to-end approach spanning hypothesis development, implementation, and measurement, alongside site architecture, theme customization, migrations, and troubleshooting. His positioning suggests a strong fit for direct-to-consumer and established international brands, particularly in beauty, wellness, and lifestyle. He also offers fractional Head of E-commerce or CRO leadership, international expansion support, strategy consulting, and training for growing teams.
Contact
Eddie Dunk's business address
Canberra, Australia
Sunshine Coast, Australia
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