Shopify Plus Performance & Conversion Audit

Identify storefront issues affecting speed, customer experience, conversion, and maintainability.

I review the storefront from both an engineering and commerce perspective rather than treating performance as a Lighthouse-score exercise.

Areas reviewed can include:

• Core Web Vitals
• JavaScript and Liquid performance
• Theme architecture
• Third-party app impact
• PDP and PLP performance
• Cart and conversion flows
• Rendering and loading behavior
• Mobile UX
• Technical CRO opportunities

You’ll receive a prioritized list of improvements categorized by impact, complexity, and recommended implementation order.