shopexperts score The shopexperts score helps you assess an expert’s credibility. We verify every signal that contributes to the score.
The shopexperts score helps you assess an expert’s credibility. We verify every signal that contributes to the score.
The shopexperts score helps you assess an expert’s credibility. We verify every signal that contributes to the score.
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About
I’m a Shopify-focused CRO and eCommerce specialist helping DTC brands improve performance through data-led optimisation and scalable site builds.
I work across theme development, UX improvements, and structured A/B testing to increase conversion rate and AOV. My experience includes building and optimising Shopify storefronts, implementing custom sections in Liquid, and supporting experimentation across PDPs, landing pages, and checkout.
Alongside development, I support brands with CRO strategy, identifying key drop-off points, prioritising test roadmaps, and delivering measurable improvements across the funnel.
My core stack includes Shopify, GA4, Klaviyo, Hotjar, and testing tools such as Intelligems. I’m comfortable working independently or alongside internal teams and agencies to deliver fast, reliable improvements.
Some of the more well known brands I’ve created and implemented CRO strategy for is 47 Skin, Ghost Fragrances and Private White VC to name a few.
shopexperts summary
Jack Nicholls presents himself as a Shopify-focused CRO specialist for direct-to-consumer brands. He offers funnel analysis, drop-off identification, test-roadmap planning, and structured A/B experimentation across product pages, landing pages, and checkout. His public profile also describes Liquid theme development, custom storefront sections, and user experience improvements, alongside consulting for international expansion. Jack says he can work independently or alongside internal teams and agencies, suggesting a fit for merchants seeking focused conversion work or broader storefront optimization support.
Contact
Jack Nicholls's business address
London, United Kingdom
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