Jack Nicholls

I’m a Shopify-focused CRO and eCommerce specialist helping DTC brands improve performance through data-led optimisation and scalable site builds.

I work across theme development, UX improvements, and structured A/B testing to increase conversion rate and AOV. My experience includes building and optimising Shopify storefronts, implementing custom sections in Liquid, and supporting experimentation across PDPs, landing pages, and checkout.

Alongside development, I support brands with CRO strategy, identifying key drop-off points, prioritising test roadmaps, and delivering measurable improvements across the funnel.

My core stack includes Shopify, GA4, Klaviyo, Hotjar, and testing tools such as Intelligems. I’m comfortable working independently or alongside internal teams and agencies to deliver fast, reliable improvements.

Some of the more well known brands I’ve created and implemented CRO strategy for is 47 Skin, Ghost Fragrances and Private White VC to name a few.