Luka Nikolić

I help smart DTC brands dramatically improve their bottom line through rigorous, data-driven experimentation across the customer journey. Helping 7, 8 and 9 figure brands scale profitably is what I excel at. I do this through 1) focusing on contribution margin as my north star metric, and 2) strategic A/B testing fueled by extensive customer research.

Here's what one of my former clients had to say about me:

Luka is a rare mix of strategic and hands-on — he doesn’t just talk about ideas, he executes them. During our time working together, he helped professionalise our marketing systems, improved conversion across key funnels, and consistently brought clarity to complex problems.

What stood out most was his clarity of thought, detailed consumer and market analysis combined with a deep understanding of website performance. This translated into very significant performance gains on our website. We saw increased sales, conversion rates and customer retention.

I wouldn’t hesitate to recommend Luka to any founder or leadership team looking for someone who delivers real results.