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German, English
About
I fix wholesale operations for coffee roasters and CPG brands on Shopify.
Most wholesale runs on customer tags, spreadsheets and email reorders until it stops scaling. I set up proper company accounts with per-account pricing that applies automatically at checkout, real net terms, and a reorder flow your accounts use themselves, so your team stops hand-entering orders.
Recent work: a Philadelphia-area coffee roaster moved ~40 wholesale accounts onto company pricing, with automated wholesale-versus-retail delivery rules at checkout. Another roaster runs 240+ wholesale accounts through the system we built.
Typical engagement is a wholesale setup on your existing store, then ongoing support as your wholesale grows. I'm not the right fit for one-off theme work or open-ended custom builds.
shopexperts summary
Michael Wallbaum is a freelance technical architect focused on Shopify wholesale and B2B operations. He offers wholesale strategy, company account setup, account-specific pricing, net terms, reorder flows, wholesale-versus-retail delivery rules, app integrations, and order management systems. His profile suggests a focus on coffee roasters and consumer packaged goods brands managing growing wholesale operations, including businesses with dozens or hundreds of accounts. A client review highlights clear communication, thoughtful requirements clarification, timely delivery, and improvements to the wholesale process and customer experience.
Contact
Michael Wallbaum's business address
5900 Balcones Dr, Austin, TX 78731
shopexperts Reviews
Summary of 1 client review
Across 1 client reviews, customers consistently praise Michael for clear communication, reliable follow-up, and meeting project timelines. Reviewers also highlight his Shopify improvement expertise and ability to understand requirements, indicating a focused approach to solving technical challenges while aligning work with the client’s needs. The feedback reflects dependable delivery and effective collaboration throughout the engagement.
1-1 out of 1 reviews
This review was requested by the expert.
Michael and his team did an amazing job enhancing our wholesale process and client experience for our coffee business! His recommendations, questions for clarification, followup, updates and meeting our timeline was absolutely fantastic. I highly recommend anyone needing help improving their Shopify setup to reach out to Michael. Can't recommend him enough!
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