About
shopexpert since: October 2025Customer Experience consultant helping Shopify brands build a great CX that helps to build true retention and loyalty required for sustainable, long-term growth.
Customer experience does not start with the customer
Great CX starts with the brand that knows its purpose and mission, its positioning and how it uses its Messaging & Voice, which all come from having a solid brand DNA. This helps your customers to understand what you are about and helps to make their experience a great one because a brand that doesn't know itself will leave its customers clueless, too.
When a brand gives it customers a great experience, then they are likely to come back, which builds loyalty and retention that don't need an email to nudge, which in turn helps the brand build long-term growth.
About Me
Hello, I'm Steven from the UK, and I have worked in the retail sector for 39 years, so you could say I have a bit of what makes a great customer experience.
