I help Shopify brands align their identity across all touchpoints to build excellent customer journeys. This focus on the end-to-end experience creates the foundation for true retention and loyalty, driving sustainable, long-term growth.

About Me

Hello, I'm Steven from the UK. I look forward to the opportunity to work alongside your business and to help drive it forward.

Why work with me?

I have worked in the retail environment in many forms for 39 years, giving me a wealth of experience and a deep understanding of how to sell and how to offer excellent customer service. My technical background is just as extensive—from the early days of Pong and computer programming to working within a leading supermarket's online department.

Having run my own Shopify store back in 2014, I’ve remained in the ecosystem ever since, helping brands build and maintain their presence. My retail background naturally led me into Conversion Rate Optimisation (CRO), where I realised there was far more to the field than what most providers offer today. I’ve spent years learning from industry leaders who have shaped experiences at companies like Amazon, Microsoft, and Bookingcom. Today, I combine that retail heritage with advanced behavioural insights to help brands actually build a brand by aligning everything to offer a great customer experience. It’s this alignment that makes a store successful and drives true retention plus loyalty.

What I Offer: The BX Methodology

I am a Behavioural Experience (BX) Consultant focused on driving long-term growth for Shopify stores. I specialise in strategically shaping the customer journey to improve Brand Perception via your Brand DNA.

I dive deep into the Customer Experience (CX) to identify and resolve the technical and psychological friction points, ensuring the customer journey is as smooth as possible and aligns with the brand's DNA. This approach builds trust through seamless end-to-end interactions, creating a solid foundation for true brand loyalty and retention.