Full Media Buying Package - Meta + Google + Tiktok + Marketplace Ads

Here's your merged, all-in-one service description:

Full-Stack Paid Growth & Multi-Channel Commerce Google Ads · Meta Ads · Marketplace Integration

I'm one of the few specialists who has walked the path of the merchant — I grew and sold my own e-commerce business over 5 years. That business acumen, combined with technical execution across Google, Meta, and Marketplace channels, is what separates this from standard agency work.

What's included:

1. Google Ads Management Member of the PPC Google Ads Hub, I cover the full ecosystem with data-driven strategy:

• Performance Review: in-depth ROAS, POAS, and CPA trend analysis

• Budget & Bid Management: reallocating spend to high-opportunity areas, aligned with real business profitability

• Feed & Shopping Infrastructure: Merchant Center health checks, product feed optimization

• Campaign Architecture: streamlined structure for better machine learning performance, Ad Group optimization, ad copy analysis, and negative keyword management

• PMax Deep Dive: granular optimization of Asset Groups, Targeting, and Listing Groups

2. Meta Ads Management Meta is no longer about targeting — it's about Creative Strategy and Data Accuracy. I focus on profitable scaling, not vanity metrics:

• Advanced Tracking (CAPI): Conversions API implementation to mitigate iOS14+ signal loss

• Full-Funnel Strategy: Cold (Acquisition), Warm (Engagement), and Hot (Retargeting/DPA) audiences

• Creative Strategy & Briefing: analyzing winning concepts and iterating on Hooks, UGC, and Statics

• Catalog & DPA: Shopify-integrated dynamic retargeting showing the right product to the right person

• Audience Architecture: Broad, Lookalike, and Interest stacks built on real data

• A/B Testing Framework: scientific testing of audiences, creatives, and copy to drive CPA down

3. Marketplace & Multi-Channel Integration I turn your Shopify store into a centralized command center for Amazon, eBay, Zalando, ManoMano, About You, and more — engineered for profitability, not just volume:

• Centralized Sync: Shopify as the single Source of Truth, with real-time inventory deduction across channels

• Middleware & Feed Management: expert setup of Channable, Shopping Feed, or native apps with correct attribute mapping

• Order Management: all marketplace orders consolidated into one fulfillment dashboard

• Listing Optimization: SEO-friendly titles and bullets tailored to each marketplace algorithm (including Amazon A9)

Who this is for: E-commerce brands ready to scale across paid channels and marketplaces — without sacrificing margin or data integrity.