Server Side Tracking - Audit & Fix Tracking For Your Store

Most Shopify stores are flying blind. Browser-based tracking loses anywhere from 30–60% of conversion data due to iOS privacy changes, ad blockers, and cookie restrictions — meaning your ad platforms are optimizing on incomplete signals, your ROAS looks worse than it is, and your targeting is drifting across every channel you're running.

This service fixes that at the source.

Full audit of your current tracking setup across every major ad platform — identifying gaps, misfires, duplicate events, and attribution breakdowns. From there, we implement server side tracking via a first-party data layer, so conversion events are sent directly from your server rather than the browser. The result is cleaner, more complete data that every platform can actually learn from — simultaneously.

Platforms covered:

• Meta (Facebook & Instagram) — Conversions API with verified Event Match Quality scores

• Google Ads — Enhanced conversions with server side purchase and lead event firing

• GA4 — Server side data stream configuration and event schema cleanup

• TikTok — Events API setup for purchase, add-to-cart, and page view signals

• Pinterest — Conversions API integration to recover lost attribution on shopping campaigns

• Snapchat — Snap Conversions API for retargeting and prospecting signal recovery

• Microsoft/Bing Ads — UET tag with server side event support where applicable

What's included:

Documented audit report detailing what's broken and why across all active channels, server side event configuration for purchase, add-to-cart, initiate checkout, view content, and any custom events relevant to your store, platform-by-platform QA verification pass, and a clean handoff with event confirmation across every connected ad account.

This is a one-time packaged engagement. No retainer, no fluff — just your tracking working the way it was supposed to, on every platform you're spending money on.