Hire Shopify Systems Integration Experts

I’m a seasoned web developer and Shopify specialist with over 5 years of experience delivering high-converting, beautifully designed online stores for clients worldwide.

As a core member of the ShopExperts team, I’ve led and contributed to projects ranging from complete Shopify migrations to advanced customizations, always focusing on UX/UI best practices and modern e-commerce strategies.

My approach blends technical excellence with creative vision: I believe that every brand deserves a digital presence as unique and inspiring as its mission.

Whether you’re a startup seeking rapid growth or an established business looking to refresh your online store, I’ll help you unlock your site’s full potential.

I specialize in all aspects of modern web development and optimization: From designing and building engaging websites, to customizing user experiences, integrating third-party tools, and ensuring your online presence performs at its best.

My clients value my clarity, reliability, and my commitment to going the extra mile to achieve outstanding results. I’m passionate about staying ahead of e-commerce trends and turning challenges into growth opportunities.

Let’s build the future of your brand, together.

I’m a Shopify & Shopify Plus Engineer with 9+ years of hands-on experience, specializing in building, optimizing, and scaling high-performing eCommerce stores.

At ShopExperts, I work with growth-focused brands to deliver clean, conversion-driven Shopify solutions, from custom theme development and advanced Liquid/JavaScript customization to store migrations, speed optimization, and complex third-party integrations.

My core strengths include:

• Shopify & Shopify Plus development

• Custom theme development and heavy theme refactors

• Site speed optimization & Core Web Vitals

• Wix / Magento / Squarespace / Square Up / Kajabi / WordPress → Shopify migrations with SEO preservation

• Custom apps, APIs, and system integrations

• CRO-focused UX improvements for higher conversions

I’m known for my structured approach, clean code, and transparent communication. I don’t just “implement features”, I focus on long-term store health, scalability, and performance, ensuring merchants are set up for sustainable growth.

If you’re looking for a reliable senior Shopify engineer who understands both the technical and business side of eCommerce, I’d be happy to help.

Big ideas, small questions, or “help, my store is broken” moments — let’s talk on a free discovery call 💬 https://calendly.com/rabia234t/call

Since 2006, Michael has been at the forefront of ecommerce innovation. After launching and scaling his first online business to significant revenue and earning recognition in Internet Retailer's Second 500, he sold the company in 2015.

Now Michael dedicates his expertise to helping other entrepreneurs succeed, combining deep technical knowledge with proven strategic insights gained from real-world experience.

His services Include: E-commerce Consulting, Shopify Development, Automated Email Marketing, Website Migration, Website Audits, and Amazon Optimization.

He utilizes AI for the following Site Pre-Design, Customer Service and Shopping Agents, CRO, Descriptions, Icon/ Graphic creation, Market Research, and more as he finds additional uses that add speed and value.

Digital Fresh partners with ambitious brands on Shopify to help them grow and thrive - blending ecommerce strategy, CRO and technical execution to improve performance, streamline operations and scale with confidence.