Comprehensive UX/UI Audit & Improvements for Impulse Theme (Archetype)
Client
Industry
Art and photography
Shopify Plan
Grow
Project Duration
Aug 2024 - Sep 2024
Retro Print Merchants is an Australian-based business established in 2012 that specializes in the restoration and reproduction of vintage and retro-inspired artwork. The company offers a curated collection of premium archival paper prints and stretched canvases—ranging from vintage travel and advertising to botanicals—all of which are made to order in Australia using sustainable materials. Known for high-quality craftsmanship and personalized service, they provide unique features like a free mock-up service to help customers visualize art in their own homes.
Their audience includes gift-seekers looking for personalized items, as well as collectors of vintage travel, advertising, and botanical art. By offering specialized services like free digital mock-ups, they specifically cater to discerning buyers who want to ensure a professional, gallery-style fit for their specific living spaces.
The Challenge
The team at retroprintmerchants.com.au requested a thorough site-wide review to explore potential enhancements that could be applied to their Impulse theme to improve overall usability, design consistency, and customer engagement. This review also focused on identifying any bugs or layout issues impacting the user experience across different devices, as well as clearing unused code left behind by previously uninstalled apps that could negatively affect site performance.
Solution
I conducted a detailed audit of all website pages across desktop, tablet, and mobile devices. This allowed me to identify layout inconsistencies, responsiveness issues, and other UX pain points. Based on my findings, I provided a list of actionable improvement suggestions. After receiving client approval, I implemented the necessary fixes and enhancements to optimize both functionality and appearance.
Used Shopify apps and theme
Result
By resolving responsive and layout issues—especially on mobile devices—the site experienced increased engagement from mobile visitors. Additional improvements, such as a sticky “Add to Cart” button on product page, a “Back to Top” button in the footer and other suggested features, significantly enhanced the user experience and navigation flow throughout the website.