Custom Brands Page with search functionality for Wanan Luxury

Create a dedicated Brands page that allows users to easily discover and navigate the store's full designer catalog. The page features a search bar for quick brand lookup and an A–Z alphabetical filter, making it simple for brand-loyal shoppers to find their favorite labels instantly. Since Wanan Luxury carries 100+ designer brands, having a structured and intuitive Brands page improves the shopping experience and drives conversion among customers who already know what they're looking for.

Before the Brands page was created, users had no dedicated space to browse or discover the full range of available designers. The experience when looking for brands was slow and frustrating since we didn't have any clear pathway. This was especially problematic for brand-loyal customers who already knew what they wanted but had no easy way to find it. There were also a few challenges because the store had other vendors that are not supossed to show up on the brands page, so we needed to create a custom metafield to know which collection to add.

The solution was a custom-built Brands page designed and developed from scratch to meet strict design requirements. The page loads with all available brands displayed by default, allowing users to browse instantly. A search bar enables quick lookup of any specific label, while an A–Z alphabetical filter provides an additional layer of navigation.

From a technical standpoint, the page was built using Shopify Liquid and the Shopify API, handling a catalog of over 1,000 brands. To accurately determine which collections to display, metafields were used — this was necessary because vendor data assigned to products presented inconsistencies that made it an unsuitable filter on its own. Every detail was built following precise design metrics and measurements to ensure a polished, on-brand result that matches the luxury feel of the store.

The result was a fast, intuitive Brands page that significantly improved the overall shopping experience. Customers can now find their favorite brands in seconds without having to browse through unrelated collections. The page handles a catalog of 1,000+ brands efficiently, with instant search and alphabetical filtering that make navigation effortless. Overall, it reduced friction for brand-loyal shoppers and contributed to a more polished, professional storefront that aligns with the luxury positioning of the store.