Custom Integration for Multi-Store Product Management

Maintaining accurate product data across several Shopify stores was time-consuming and prone to inconsistencies especially when it came to variant-specific images. Without a centralized system, images could mismatch the selected variant, leading to a confusing user experience and additional manual corrections.

ZAGO implemented a custom integration between Sif Jakobs’ Product Information Management (PIM) system and all of their Shopify stores. The PIM now serves as a single source of truth for all product details, ensuring information flows seamlessly to each storefront.

While building the integration, we also:

• Linked each variant image directly to its corresponding variant, so the correct product photo always displays.

• Ensured real-time image switching on the storefront when a user selects a variant, giving immediate visual confirmation of their choice.

• Configured translations and data mapping so product information is displayed correctly for each store’s market.

Integration & Automation

• Centralised PIM integration for multiple Shopify stores.

• Automated synchronisation of product data, imagery, translations, and pricing.

Enhanced Shopping Experience

• Variant-specific image display that updates instantly as customers select different options.

• Accurate translation of product information from the PIM to each storefront.

• An intuitive, user-friendly experience that mirrors in-store browsing.

Operational Efficiency

• Eliminated repetitive manual updates across multiple stores.

• Reduced risk of data mismatches and customer confusion.

• Scalable setup to support future product launches across all markets in one step.

• Consistent, accurate product presentation across all Shopify stores.

• Time savings for the team through centralized management.

• Improved customer confidence with instant visual confirmation of variant selections.