Email Marketing for Luxury E-commerce Brands: Lessons From 642% Revenue Growth via Emails for this German Premium Bed Linen DTC Brand

Grow email marketing revenue

Practically no email programme apart from a few flows on Shopify

By mid-2025, they had a good social media presence and good quality leads coming in. However, since the products are priced at 3x the market competitors, not every new lead was converting right away.

They are extremely careful with their social media because not everyone is their customer. This is a small list. And a list that grows slowly, consciously.

For us to make money from this list, we cannot just blast “newsletters” (detest that word!) to the list every Monday. Because this is not an email list that constantly has new people. In this case, building relationships, and saying something valuable in each email, AND getting sales on top of it is the job. A tough one. And one, I can happily say, we did successfully.

We did not send emails too often. Maybe twice a week. And that too, definitely not on calendar. Meaning, we did not follow any system along the lines of emailing them “every Tuesday and Thursday”. Nope.

Just when we had a great idea that would be good for them to see.

696% growth