From Chaos to Control: Recovering £520k in Wasted Spend and Managing 5 Million SKUs for UKSoccerShop

UKSoccerShop, a massive e-commerce player with a decade-long history and a catalog of over 5 million SKUs, found itself in a precarious position. After years of growth, their Google Ads account had become a "mess" under the management of an underperforming previous agency. They were suffering from a lack of transparency in Performance Max (PMax), inefficient spend across a vast catalog, and plateauing revenue despite high ad spend. They needed a partner who could handle extreme scale without losing sight of commercial profitability.

The Solution JudeLuxe stepped in with a "commercial-first" methodology, moving away from vanity metrics like ROAS and focusing on actual P&L impact. Our strategy involved:

• Feed & SKU Audit: We audited and restructured the massive 5M+ SKU feed to ensure every product earned its place based on real-time inventory and margin data.

• Inventory-Aligned Bidding: We implemented an innovative approach that freed up working capital by aligning bids with stock levels—prioritizing items that needed to move and protecting margins on low-stock items.

• Performance Max Deciphering: We dismantled the "black box" of PMax to gain granular control over where spend was going, shifting budget from low-performing SKUs to high-contribution products.

• Rapid Recovery: Within the first week of onboarding, we focused on "quick wins" by pausing wasted spend and fixing broken feed logic.

The Results The results were immediate and transformative, leading to our recognition as the Winner of the Most Innovative PPC Campaign at the 2025 Global Search Awards.

• £520,000 in recovered spend within the first 6 months.

• £287,000 in working capital freed through inventory-aligned bidding.

• Significant uplift in ROAS and revenue for a decade-long campaign that had previously stagnated.

• Scalable Efficiency: Successfully managed and optimized a catalog of 5 million SKUs with precision.

As Simon Prestwell, Owner of UKSoccerShop, put it: "Immediate uplift to a decade-long campaign. Quickly improved ROAS after the mess left by the underperforming previous agency."