Fuchsia Footwear — Shopify Website Redesign & Store Optimisation
Client
Industry
Clothing and fashion
Shopify Plan
Basic
Project Duration
Oct 2026 - Dec 2026
Fuchsia Footwear is an independent footwear retailer with two physical stores in Clonakilty and Skibbereen, West Cork, Ireland.
The business offers footwear for women, men and children, stocking popular brands including Skechers, Birkenstock, Rieker, Crocs and ECCO.
With an established local presence and an extensive online catalogue, Fuchsia Footwear wanted to modernise its Shopify store while maintaining its identity as a trusted independent retailer.
Customers throughout Ireland shopping for quality footwear for women, men and children.
The business also serves local customers in West Cork who value independent retailers, established footwear brands and the convenience of shopping online or visiting a physical store.
The Challenge
Modernise the existing Shopify website with a professional, mobile-friendly design that better reflects the Fuchsia Footwear brand.
Improve product discovery, simplify navigation, organise the existing catalogue and create a more consistent shopping experience.
Strengthen the connection between the online store and the company's two physical locations.
The existing website had inconsistent product imagery, outdated design elements and mobile usability issues.
With over 2,000 products, inconsistent naming conventions, duplicate listings and product categorisation made browsing and catalogue management more difficult.
The website also lacked a strong visual connection to the company's local identity and physical retail locations.
Solution
Michael Thomas Media undertook a Shopify redesign and optimisation project focused on improving usability, product organisation and brand presentation.
The approach involved implementing a premium Shopify theme, restructuring navigation and collections, reviewing product data and developing a more consistent visual identity.
Particular attention was given to mobile usability and highlighting Fuchsia Footwear's connection to the West Cork community.
• Developed a refreshed Shopify storefront using a premium theme.
• Improved navigation for women's, men's and children's footwear.
• Reviewed over 2,000 product listings for consistency.
• Improved product naming, categorisation and collection organisation.
• Consolidated duplicate product listings where appropriate.
• Developed clearer product size guides.
• Improved mobile layouts and product presentation.
• Introduced stronger branding around the company's local retail presence.
• Reviewed SEO foundations and collection structures.
Used Shopify apps and theme
Result
The project has established a clearer design direction and improved the organisation of Fuchsia Footwear's Shopify catalogue.
Work has included product data improvements, navigation restructuring, collection organisation and the development of a more consistent storefront experience.
The redesign continues to focus on making the website easier to browse, manage and use across desktop and mobile devices.
Final performance and conversion results will be assessed following launch.