Launching a design-led K-beauty hand care brand on Shopify, with UK, EU and US markets and wholesale built in

Launch credibly to DTC shoppers, sell across multiple countries from day one, and leave room for wholesale without rebuilding the theme for every channel.

The brand arrived with strong branding and product vision but no operational ecommerce expertise in house, and a new category that shoppers needed educating on before they would buy.

We paired consultancy with build delivery. Category positioning, buy-box patterns and international setup were mapped before the theme architecture was locked, so brand expression and conversion structure moved forward together. The storefront leads with ritual-led storytelling on the homepage, clear merchandising on the hand cream collection and a discovery-led PDP for the hero set, with Klaviyo and Loox in the stack for lifecycle capture and social proof. Consultancy also covered shipping, policy and launch sequencing.

Design-led homepage with Loox UGC reels woven into the brand story; Discovery Set PDP built for trial-led first purchase, with pre-order states; comparable hand cream collection grid showing pricing and pre-order status; Shopify Markets for UK, EU and US with currency-aware browsing; B2B and wholesale paths; journal and content templates.

BOTARI launched its first Shopify iteration with a storefront that matches its design ambition: stronger conversion structure on homepage and PDP, international selling ready for growth, and wholesale capability alongside DTC. The team can iterate on merchandising and markets from a single theme foundation.