NARA Space — Custom Shopify Store for a UAE Multi-Brand Retailer

• Build a cohesive, mobile-first Shopify store capable of handling a broad, multi-brand product catalogue

• Create an intuitive and fast browsing and buying experience tailored to UAE shoppers

• Integrate locally relevant payment flexibility via Tabby BNPL

• Surface clear delivery expectations directly on the product detail page

• Bring the homepage to life with dynamic, engaging features and live social content

• No structured, mobile-optimised storefront capable of handling a wide, multi-brand catalogue

• No flexible payment options relevant to the UAE market

• No delivery visibility on product pages, creating friction and uncertainty before checkout

• A static homepage with limited discoverability and no live social content

• No smart or guided search functionality to help shoppers navigate a large, varied product range

Team Rhino Marketing Consultants designed and developed a fully custom Shopify store for NARA Space, built mobile-first from the ground up. Rather than adapting a desktop layout for smaller screens, the entire user flow was conceived with the mobile shopper as the starting point, then scaled thoughtfully for desktop. The store's structure and navigation were designed to accommodate a wide, growing multi-brand catalogue without overwhelming the user. Custom functionality was developed across multiple touchpoints to elevate the experience well beyond what standard Shopify themes can offer.

• Custom Delivery Widget Built using custom code and embedded directly on the product detail page, this widget gives shoppers immediate visibility of expected delivery timelines without leaving the page reducing friction and supporting confident purchase decisions before checkout.

• Tabby — Buy Now Pay Later Integration Tabby was integrated at checkout, allowing customers to split payments across installments. This makes higher-value purchases more accessible and directly supports improved conversion rates.

• Text-Animated Search Bar A bespoke animated search prompt cycles through product categories and suggestions, actively guiding users to explore the catalogue and improving discoverability across a wide and varied product range.

• Instagram Feed Integration Live social content is surfaced at the bottom of the homepage, keeping the store feeling active and current while building organic trust with new and returning visitors.

• Mobile-First Design Every layout and interaction was designed for mobile first, then scaled for desktop, ensuring a seamless, optimised experience for the majority of UAE shoppers who browse and buy on their phones.

The project started in January 2026 and was successfully completed in early April 2026, covering end-to-end design, development, and deployment of the custom Shopify store.

NARA Space is now equipped with a scalable, mobile-first Shopify store built specifically for the demands of a multi-brand UAE retailer. The combination of custom development, locally relevant payment integration via Tabby, a frictionless delivery widget, and dynamic homepage features positions the brand strongly within the UAE's competitive e-commerce landscape. The store comfortably supports a diverse and growing product catalogue, giving shoppers the confidence and tools they need to browse and buy with ease, and providing NARA Space with a platform built to support long-term growth across the UAE and beyond.