Full Cart Page Redesign: Inês Santos Jewellery

The goal of this project was to improve the cart's UI/UX and increase order value through four main changes:

• Better gift options. Redesign the gift wrapping selection so it is easier to use and takes less space until a customer wants it.

• New upsell functionality. Add a jewellery case add-on that can be offered inside the cart but never bought on its own.

• Sidebar upsell items. Add a "You may also like" sidebar so customers can add more pieces without leaving the cart.

• New layout and styling. Replace the long stacked cart with a split-view layout and a pinned checkout footer, styled to match the brand and editable from the theme editor.

The cart was a standard theme template that did not support how customers actually shopped. Gift wrapping options were always fully expanded, filling the cart with images and text even for customers not buying a gift, and the gift message could be lost if a customer went straight to checkout. There were no upsells of any kind: no way to offer a jewellery case and no product recommendations, so the cart was a dead end. The long stacked layout pushed the checkout button further down the page with every section, and the styling did not reflect the premium feel of the brand.

We redesigned the Inês Santos Jewellery cart from the ground up as a custom Shopify cart template. The new cart uses a split-view layout: recommended products on the left, the cart items in the centre, and a pinned footer that keeps the subtotal and checkout button visible at all times. Gift options were rebuilt into a clean, collapsible selector, and a jewellery case upsell was added directly in the cart. Every text, colour, and size is editable from the Shopify theme editor, so the team can update the cart without a developer.

• Redesigned gift options. Gift wrapping now sits behind a single "Make it a gift" row that expands to show the wrap options and a message box. Messages save automatically as the customer types and always stay in sync with the selected wrap.

• Jewellery case upsell. A compact add-on row offers the jewellery case with a photo, price and a details popup with an image gallery. It hides once added and cannot be checked out on its own.

• "You may also like" sidebar. A recommendations column pulls products from a chosen collection, skips items already in the cart, and lets customers add a piece in one tap without leaving the page.

• New layout and styling. A split-view desktop layout with a scrolling cart and pinned checkout footer, a mobile-optimized version, a branded empty-cart state, and a refreshed visual style that matches the store.

• Fully editable in the theme editor. Labels, colours, image sizes, popup widths, and the recommendations collection are all settings the store owner controls.

After launching the new cart, Inês Santos Jewellery has a checkout experience built around gifting and discovery. Customers can add gift wrapping and a message in a few clicks, discover more pieces and the jewellery case without leaving the cart, and reach checkout from anywhere on the page. The store team can now manage all cart content and styling themselves.