Selling Fabric by the Quarter Yard: How Fractional Quantity Boosted Order Accuracy for a Luxury Fabric Retailer

The goal of this project was to enable Fabrics & Fabrics to sell exclusive, limited-quantity luxury fabrics without any wastage, while providing customers with the flexibility to order in fractional quantities and request material swatches.

• Fabrics & Fabrics carries exclusive fabrics from luxury fashion brands and high-end mills, which are limited in quantity and often from single production runs.

• The existing system did not support fractional quantity ordering, making it difficult to sell fabrics by the quarter yard and leading to potential wastage.

• Customers could not easily request swatches (small fabric samples) directly from the product page.

• There was no clear display showing the total quantity a customer had selected for purchase.

PROPERO partnered with Fabrics & Fabrics to create a custom workaround that keeps the power of Shopify while enabling fractional quantity selling support. The solution maintains inventory in the backend as a multiple of the lowest unit (or fraction) one wants to sell, while quantities are represented in decimal form at the presentation layer.

• Quick setting for enabling and disabling fractional quantity support

• Ability to set different fractions for different products

• Ability to show total available quantity in stock

• Display of price per meter / per yard

• “Order Swatch” button on product pages, allowing customers to add a swatch to their shopping cart

• Ability for customers to add additional swatches when viewing their shopping cart.

Fabrics & Fabrics can now sell their fabrics by the quarter yard via their Shopify store. They can adjust the product weight as needed, and the price and inventory quantity are updated on every page required. The “Order Swatch” button is now live on product pages, streamlining the sample request process.