Transforming a Luxury Lingerie Boutique into a High-Performing Shopify Store
Client
Industry
Clothing and fashion
Birger Jarls Under is a Stockholm-based boutique known for its curated selection of premium lingerie, swimwear, and nightwear. With a strong physical presence and loyal customer base, the brand needed a modern e-commerce experience that reflected its refined aesthetic and enhanced online shopping convenience.
The Challenge
The client’s existing website lacked the flexibility, performance, and mobile-first experience today’s customers expect. Our goal was to deliver a high-converting, visually sophisticated Shopify store that stayed true to Birger Jarls Under’s boutique identity—while improving usability, product discoverability, and backend efficiency.
Solution
As a full-service digital agency specialising in Shopify development and e-commerce UX design, ZAGO led a complete rebuild of the online store using the Impulse (Modern) theme. We collaborated closely with the client to tailor every detail from layout to product presentation to deliver an intuitive, elegant, and sales-ready solution.
Custom Shopify Theme Development
Full Shopify store setup using a premium theme
Layout and visual adjustments for brand consistency
Manual product entry and data migration
Enhanced Product Experience
Variant options for size and color with dropdown selectors
Pop-up size guidance with store contact
Product detail dropdowns with visual size charts
Navigation by brand and category for faster browsing
Technical Integrations
Payment gateway setup including Swish and Fortnox integration
Google Analytics, Facebook Pixel, SEO metadata, and sitemap configuration
Shipping, VAT, and tax rule setup for Swedish and international markets
Marketing & User Engagement
Instagram feed integration
Newsletter-ready sections for lead capture
Brand-focused navigation and homepage storytelling
Used Shopify apps and theme
Result
ZAGO delivered a Shopify-powered online store that elevated Birger Jarls Under’s digital presence with speed, style, and precision. The website now mirrors the elegance of the physical boutique, offers a seamless customer experience, and serves as a strong foundation for future growth and marketing initiatives.