6+ years as embedded e-commerce team for a Shopify Plus women's intimates & lifestyle brand

The Challenge

We Are Jolies, a fast-growing French women's intimates & lifestyle brand, needed to migrate from Magento to Shopify Plus while maintaining business continuity. Beyond the migration itself, they were looking for a long-term partner who could take ownership of their entire e-commerce operations — not just one-off projects, but ongoing strategic and operational support across every lever of their online business.

The Solution

Since 2019, we've operated as their embedded e-commerce team, managing:

• Site management & CRO

• Email/CRM marketing strategy

• Customer experience & copywriting

• Launch & offers orchestration

• Analytics & reporting

• Back-end automation & merchandising

We coordinate daily with their founders, ads agency, CFO, logistics team, customer care, communications, creative direction, and product teams — acting as the central hub that connects marketing, operations, and strategy.

The Results

A 6+ year partnership that has grown with the brand. We've supported We Are Jolies through multiple collection launches, seasonal campaigns, and operational scaling — all while maintaining the agility of an in-house team with the expertise of a specialized agency.

Theme: Focal by Maestrooo

Marketing & retention: Klaviyo · Wisepops · Loyoly · Judge.me · Octane AI · Simio · Social Snowball

Back-end & automation: Mechanic · Shopify Flow · Matrixify · Elevar · Zapier · Locksmith · AttributesPro · SupaEasy · Swish · Consentmo GDPR

Checkout & orders: Checkout Blocks · Order Editing · Monk

Logistics & marketplace: Atlas Pickup Points · Baback · Mirakl

Customer support: Gorgias · ZipChat