Store Setup & Management

I have over five years of experience in web development using technologies such as Shopify, Angular, Node.js, JavaScript, React, Vue, MongoDB, MySQL, and PHP. My journey with Shopify started when I joined Hey Carson, now known as 'Shop Experts', successfully completing their trial period. I have gained significant experience in Shopify development. I've worked in complex tasks such as integrating Shopify apps, Shopify Admin API, custom design development, apps extensions development, theme development and much more. I've gained in this past years what I believe to be a solid understanding of Shopify development, which helps me deliver high-quality solutions to the clients I've worked with.

For over ten years, I’ve been helping Shopify store owners elevate, customize, and maintain their websites as a Shopify expert at HeyCarson—now rebranded as Shopexperts—where I’ve had the privilege of being the longest-serving developer on the team.

I’m also among the platform’s top-rated experts, known for my attention to detail, reliability, and dedication to client satisfaction.

Delivering quality results and building lasting client relationships have always been at the core of my work. Feel free to check out reviews from my past clients—they’re the best proof of my commitment to 100% project success.

I’m a seasoned web developer and Shopify specialist with over 5 years of experience delivering high-converting, beautifully designed online stores for clients worldwide.

As a core member of the ShopExperts team, I’ve led and contributed to projects ranging from complete Shopify migrations to advanced customizations, always focusing on UX/UI best practices and modern e-commerce strategies.

My approach blends technical excellence with creative vision: I believe that every brand deserves a digital presence as unique and inspiring as its mission.

Whether you’re a startup seeking rapid growth or an established business looking to refresh your online store, I’ll help you unlock your site’s full potential.

I specialize in all aspects of modern web development and optimization: From designing and building engaging websites, to customizing user experiences, integrating third-party tools, and ensuring your online presence performs at its best.

My clients value my clarity, reliability, and my commitment to going the extra mile to achieve outstanding results. I’m passionate about staying ahead of e-commerce trends and turning challenges into growth opportunities.

Let’s build the future of your brand, together.

I’m a Shopify & Shopify Plus Engineer with 9+ years of hands-on experience, specializing in building, optimizing, and scaling high-performing eCommerce stores.

At ShopExperts, I work with growth-focused brands to deliver clean, conversion-driven Shopify solutions, from custom theme development and advanced Liquid/JavaScript customization to store migrations, speed optimization, and complex third-party integrations.

My core strengths include:

• Shopify & Shopify Plus development

• Custom theme development and heavy theme refactors

• Site speed optimization & Core Web Vitals

• Wix / Magento / Squarespace / Square Up / Kajabi / WordPress → Shopify migrations with SEO preservation

• Custom apps, APIs, and system integrations

• CRO-focused UX improvements for higher conversions

I’m known for my structured approach, clean code, and transparent communication. I don’t just “implement features”, I focus on long-term store health, scalability, and performance, ensuring merchants are set up for sustainable growth.

If you’re looking for a reliable senior Shopify engineer who understands both the technical and business side of eCommerce, I’d be happy to help.

Big ideas, small questions, or “help, my store is broken” moments — let’s talk on a free discovery call 💬 https://calendly.com/rabia234t/call