Luca Faloni

Luca Faloni is an Italian men clothes brand. They promise is to source the finest materials from the most prestigious Italian producers. These producers rely on a long history of traditions and expertise to produce sustainable fabrics, offering the highest durability, comfort and quality, able to stand the test of time for each of their designs.

Stellar Soft delivered a full cycle of enhancements across both the codebase and user experience. The project included comprehensive code refactoring to improve readability, maintainability, and long-term scalability.

On the feature side, we built custom page templates for a "Shop the Look" section, giving users a curated, editorial browsing experience. We implemented an interactive hotspot feature on product images, allowing customers to click specific points and view item details inline.

For product discovery, we developed swatch functionality supporting up to three simultaneous variations, with real-time stock status updates as users switch between options. We also integrated Klaviyo to enable pre-order flows, allowing customers to reserve products ahead of release.

To support international audiences, we implemented geo-based market logic that adjusts the available product catalog depending on the customer's location, alongside automatic geo redirects for a more relevant browsing experience. The project was completed with fully custom account pages, designed to improve usability and deliver a more tailored dashboard experience.