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You end up with your spend pointed at the products that actually earn it - the campaign filtering built for you, not recommended to you. The read fee is held as a deposit toward that work, not a charge on top. Most stores advertise the whole catalog and read one blended ROAS number. I measure your Google and Meta spend product by product: which products earn their clicks, which quietly burn budget. You get the numbers in writing and the changes already made, with nothing left for you to go and configure.