About
shopexpert since: March 2025Speed & Performance Specialist for Shopify Stores - and the measurement behind your revenue
I helped an apparel brand improve their mobile Lighthouse score from 7 to 65 three weeks before Black Friday, protecting $18K+ in holiday sales. That's what I do - I find what's slowing your store down and fix it.
The same work keeps surfacing a second problem: stores where the numbers are broken. Pixels firing twice and double-counting conversions. Ad campaigns spending across the whole catalog with no filter on what actually earns. Apps billing every month for work nobody has measured. So alongside speed, I measure what your money - ad spend, apps, tracking - is actually doing, instead of trusting what the platforms and vendors report. Then I fix what the measurement finds.
I specialize in Shopify speed optimization, Core Web Vitals, ad-spend and tracking measurement, and accessibility compliance for established, founder-run stores. I treat speed and ad spend the same way: as revenue problems, not technical checkboxes.
What I work on:
Speed audits and Core Web Vitals optimization
Ad-spend clarity - which products earn your Google/Meta budget, measured per product
Meta Pixel and GA4 tracking setup, audits, and double-counting fixes
App and tool bill audits - is each paid app earning what it charges?
Server-side tracking and attribution contamination fixes
Accessibility compliance (WCAG/ADA)
Ongoing monitoring and technical support via support packs
Key results:
7→65 mobile score, protecting $18K+ in Black Friday sales
74% faster load times across product pages and checkout
Traced 302 "critical" accessibility findings to a single widget conflict
Longest client relationship: 2+ years with 17+ projects
How I work:
A diagnostic audit measures the actual problem - no guesswork, and the audit fee credits toward the fixes
Phased implementation - you approve each milestone
Every delivery closes with verified before/after numbers and a short list of the next opportunities I found
80+ projects completed. Clients across the US, Canada, UK, Australia, Denmark, and Sweden.
Send me your store URL and I'll tell you exactly what's slowing it down - and whether your numbers can be trusted. No commitment needed.
Packaged Services
Customer Reviews
Coming soon
This client was hired on shopexperts.
This review was requested by the expert.
This is the second time we worked with Erick to scope out a project and understand our requirements and specification more, mainly relating to Meta ad attribution and server-side events (and exclusions). The report was delivered clearly and in a timely manner.
Thank you, Joe - much appreciated. Meta attribution and server-side events are exactly the kind of problem I enjoy untangling, and the clarity on your side about requirements made both rounds of scoping sharp. Whenever the next question comes up, you know where to find me.
This client was hired on shopexperts.
This review was requested by the expert.
What a gem Erick has been! Extremely knowledgeable, excellent communication and follow-up. He's done multiple projects for my store and I look forward to continuing to work with him. Highly recommend.
Thank you, Judy — that means a lot. Your store has been a joy to work on across every round, and the way you dig into the details on your side makes each project land better. Looking forward to the next one.
This client was hired on shopexperts.
This review was requested by the expert.
Excellent work at a great price point. I will definitely be using again for future projects!
Thank you, George! AutoLEDTech was a great project to work on - a clear brief and fast decisions on your side made the speed gains land quickly. Looking forward to the next round of improvements.
This client was hired on shopexperts.
This review was requested by the expert.
Erick is professional to a fault, takes time to listen and understand what it is your trying to achieve. Designs the scope and plan from there and then executes in a timely manner. Any snagging is addressed promptly and handled professionally. Definitely recommend.
Thank you, Tony. Working with you on Ready Sweat Go across both rounds was a pleasure - you kept the goals sharp and the feedback fast, which is what made the speed turnaround land the way it did. Glad to have you as a repeat client.
This client was hired on shopexperts.
This review was requested by the expert.
Erick did a great job understanding my situation and I found a path forward with getting help from him. We were able to break down smaller chunks to complete so my website would be updated and functional while other, less important items wait.
Thank you, Robert — breaking the work into the right-sized pieces so the store stayed live and functional throughout was exactly the right way to run it, and your clarity on what mattered first made that easy. It was a pleasure.
This client was hired on shopexperts.
This review was requested by the expert.
Erick helped us on two separate projects, and was fast to respond to feedback and resolve any bugs or issues that were found. After a few iterations, the projects were put live with no issues, and a few other small improvements were also suggested and completed free of charge by Erick which was much appreciated. We are now looking at a third project with Erick as we were pleased with the previous work.
Thank you — much appreciated. Quick, clear feedback on your side made both projects easy to land cleanly, and the small extras were my pleasure. Glad to be looking at the next one together.
This client was hired on shopexperts.
This review was requested by the expert.
Working with Erick was an absolute pleasure from start to finish. He built a completely custom bundle builder for our site — functionality that didn't exist before — and the final product exceeded our expectations. The attention to detail, technical skill, and ability to bring our vision to life from scratch is truly impressive. Beyond the development work itself, Erick's customer service was exceptional. He was communicative, responsive, and genuinely invested in getting it right. When we transitioned to a new theme, he went above and beyond to migrate the bundle builder seamlessly — no small task — and made the whole process stress-free for our team. If you're looking for a developer who can tackle complex, custom functionality and actually deliver, Erick is your person. We couldn't be happier with the results and would work with him again without hesitation.
Thank you, Megan - this one means a lot. The bundle builder was a favorite build: your team came in with a clear vision, which made building it from scratch a genuine pleasure. And carrying it through the theme transition together says everything about how Ranger Station operates. Grateful for the continued partnership.
This client was hired on shopexperts.
This review was requested by the expert.
Erick was great to work with! Not only did he solve all my issues, he was also incredibly responsive and sent several updates throughout. Never have I worked with a developer as knowledgeable and timely. Absolutely recommend and looking forward to working with him again!
Thank you, Judy - this really means a lot. KAMsnaps was a genuine pleasure to work on, and keeping you posted as we worked through each issue mattered to me. I appreciate the kind words, and I'm looking forward to working together again.
This client was hired on shopexperts.
This review was requested by the expert.
Erick and I have worked together over the past few months to improve the functionality and presentation of our Shopify store. Without Erick's guidance and site improvements, we would not have the functioning store I expected when the web design company set it up.
Thank you, Roy - I've genuinely valued working alongside you these past months. Getting the store to run and present the way you expected from the start has been rewarding, and your collaboration made it smoother every step. Looking forward to continuing to build on it together.
This client was hired on shopexperts.
This review was requested by the expert.
Erick has done more work in general than any other developer because he gets it done without pushback, does what he says within a timely manner, and notices 911 errors when they happen and will address them accordingly to ensure we are up and running. Nice dude, good at his job. Definitely will continue to have him on our team moving forward.
Thanks Devin. The 911s are the ones I care most about getting right - a store that's down can't wait until morning. Good to be on the team.
Case Studies
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