Gabriel Velozo

I help Shopify stores that sell personalized products with live previews, cart upsells and fast mobile pages. I'm based in Brazil (UTC−3).

Since November 2023 I've worked as an in-house developer at Flavia Nasser, a Brazilian brand on Shopify Plus that sells personalized photo albums. Since March 2026 I've been the main contributor to its custom Online Store 2.0 theme, with 870+ commits on a theme of 60+ sections and blocks. There I built the personalized product pages with a live preview, the cart drawer where customers edit their personalization, a reels carousel that runs on metaobjects, landing pages and speed work. On the Plus checkout I built a gift option and a Thank-you page survey with Checkout UI extensions, plus a delivery customization with Shopify Functions. I also built an embedded admin app with Next.js, Polaris, App Bridge and the Admin GraphQL API.

I can't show that store's code, so I built demo stores with fictional products to show the same kind of work in public: Arara (fashion for Brazil), Dewlane (skincare) and Nocte (fine jewelry in 3D), which are my case studies here, and Inkly, a gift shop with a live product preview. Inkly also has a private app I wrote that sends each new order to an ERP and marks it fulfilled when the tracking number comes back.

You can see all four stores on my portfolio: https://velozo.dev

How I work: we agree on the scope and a fixed price in writing before I start. I work on a copy of your theme, and nothing goes live until you approve it. I test every change on a phone and a computer, and you get a written update every two days.