Google ads

Work with one of the few specialists who has walked the path of the merchant. I grew and sold my own e-commerce business in 5 years. I combine this business acumen with technical excellence as a member of the PPC Google Ads Hub.

Monthly Scope of Work I provide data-driven strategies to increase efficiency, covering every aspect of the Google Ads ecosystem:

1. Strategy & Financials

• Performance Review: In-depth analysis of ROAS, POAS, and CPA trends.

• Budget Management: Identifying inefficiencies and reallocating budget to high-opportunity areas.

• Bid Optimization: Aligning Bidding Strategies with real business profitability.

2. Feed & Shopping Infrastructure

• Google Merchant Center: Health checks and error resolution.

• Product Feed Optimization: Ensuring all attributes meet Google guidelines for maximum rank.

3. Search & Campaign Structure

• Campaign Architecture: Streamlined setup for better machine learning performance.

• Search Structure: Optimization of Ad Groups to boost CTR and Quality Score.

• Ad Copy Analysis: Data-backed recommendations to enhance relevance.

• Negative Keywords: Proactive exclusion lists to eliminate wasted spend.

4. Advanced Formats (PMax)

• PMax Deep Dive: granular optimization of Asset Groups, Targeting, and Listing Groups.