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English, Italian, Spanish
About
10+ Years Ecommerce Expert | Growth Hacker | Shopify Specialist
I specialize in turning Shopify stores into high-performance revenue machines, I combine deep marketing expertise with technical development.
Having founded, bootstrapped, and successfully exited my own ecommerce business within five years, I understand the ecosystem from the founder’s perspective.
I help Shopify merchants maximize profit through a data-driven mix of:
Strategic Growth: Scaling via Paid Media (Meta/Google) & Organic Traffic (SEO) & Marketing automation
Technical Edge: Custom App development and Google Ads Scripts to automate performance.
Efficiency: Marketing & Operational automation to lean out your workflow.
Profitability: CRO and retention strategies that stick.
Whether you need a high-level consultant or a hands-on operator, I bridge the gap between technical execution and business ROI. Let’s scale your store.
shopexperts summary
Marcello Riccio is a freelance growth consultant and Shopify specialist whose work spans paid media, SEO, conversion optimization, marketing automation, retention, and marketplace integrations. He also offers Shopify audits, task automation, analytics-led strategy, and operational tooling across channels such as Google, Meta, email, SMS, and marketplaces. His profile suggests a fit for ecommerce merchants seeking coordinated growth and efficiency improvements, while client feedback describes him as technical, proactive, data-driven, and hands-on with complex marketing and automation projects.
Contact
Marcello Riccio's business address
via prolungamento carlo de marco,14 Napoli
shopexperts Reviews
Summary of 2 client reviews
Across 2 client reviews, customers consistently praise Marcello for his technical expertise, growth marketing, and conversion optimization. Reviewers also highlight his proactive ownership, data-driven approach, and ability to improve automation and operations. Together, the feedback points to a hands-on partner who combines technical depth with practical growth and operational improvements.
1-2 out of 2 reviews
This review was requested by the expert.
We partnered with Marcello to build and scale mamustore.it from scratch. He is a rare 'full-stack' growth hacker who truly handles the entire e-commerce ecosystem. From the initial development and marketplace integrations to Data Analysis, SEO, and Performance Marketing, he took complete ownership of the project. His expertise in CRO and automation ensured that our traffic didn't just grow, but actually converted. He is technical, proactive, and data-driven, a strategic asset for any brand looking for serious growth.
This review was requested by the expert.
We brought him on to handle growth for faraone.shop, and the results speak for themselves. He took complete ownership of our Performance Marketing (Google/Facebook/TikTok) and significantly improved our ROAS. Beyond just running ads, he optimized our conversion rate (CRO) and organic visibility (SEO), ensuring that the traffic he bought actually converted. He also streamlined our operations by building a custom tool and managing our Klaviyo automation. He is data-driven, technical, and proactive. A true asset to any high-growth e-commerce brand.
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