About
shopexpert since: November 202510+ Years Ecommerce Expert | Growth Hacker | Shopify Specialist
I specialize in turning Shopify stores into high-performance revenue machines, I combine deep marketing expertise with technical development.
Having founded, bootstrapped, and successfully exited my own ecommerce business within five years, I understand the ecosystem from the founder’s perspective.
I help Shopify merchants maximize profit through a data-driven mix of:
Strategic Growth: Scaling via Paid Media (Meta/Google) & Organic Traffic (SEO) & Marketing automation
Technical Edge: Custom App development and Google Ads Scripts to automate performance.
Efficiency: Marketing & Operational automation to lean out your workflow.
Profitability: CRO and retention strategies that stick.
Whether you need a high-level consultant or a hands-on operator, I bridge the gap between technical execution and business ROI. Let’s scale your store.
Customer Reviews
Coming soon
This review was requested by the expert.
We partnered with Marcello to build and scale mamustore.it from scratch. He is a rare 'full-stack' growth hacker who truly handles the entire e-commerce ecosystem. From the initial development and marketplace integrations to Data Analysis, SEO, and Performance Marketing, he took complete ownership of the project. His expertise in CRO and automation ensured that our traffic didn't just grow, but actually converted. He is technical, proactive, and data-driven, a strategic asset for any brand looking for serious growth.
This review was requested by the expert.
We brought him on to handle growth for faraone.shop, and the results speak for themselves. He took complete ownership of our Performance Marketing (Google/Facebook/TikTok) and significantly improved our ROAS. Beyond just running ads, he optimized our conversion rate (CRO) and organic visibility (SEO), ensuring that the traffic he bought actually converted. He also streamlined our operations by building a custom tool and managing our Klaviyo automation. He is data-driven, technical, and proactive. A true asset to any high-growth e-commerce brand.
