Shopify Plus Migration for Donald Ross Sportswear | 63.9% year-over-year Q4 revenue growth

In the first full Q4 following the Shopify Plus migration, Donald Ross saw significant gains in revenue, order volume, and storefront conversion performance.

Results:

• 63.9% year-over-year revenue growth in the first Q4 after migrating to Shopify Plus
• 93% increase in total orders during the same period
• 2.7% storefront conversion rate across nearly 89,000 visitors during the quarter
• 62% growth in items sold, supporting both club retail demand and global DTC orders

Key Work Delivered:

• Full WooCommerce → Shopify Plus migration including product catalog, order history, and customer data
• Migration of loyalty rewards balances and custom product attributes to preserve customer and admin workflows
• Implementation of Shopify API integrations connecting CRM, inventory, and fulfillment systems
• Creation of real-time inventory synchronization to replace manual CSV workflows
• Implementation of cart logic, promotion automation, and customer segmentation systems
• Optimization of storefront performance, theme architecture, and checkout flow to support marketing initiatives and product drops