Engineering Capacity for Growth Teams

I help Shopify brands implement the technical improvements that increase conversion and revenue per visitor.

Teams have great ideas to improve performance: cart incentives, product page improvements, promotions, integrations...but engineering capacity often becomes the bottleneck.

My work focuses on translating those initiatives into reliable Shopify implementation so teams can move quickly without disrupting their storefront.

Who I work best with:

I often collaborate with growth teams and marketing agencies that need a reliable Shopify engineering partner. Most of my work involves ongoing storefront optimization and technical implementation supporting growth teams and marketing initiatives.

I help implement those initiatives across the storefront so campaigns can launch quickly and perform reliably.

Typical collaboration includes:

• cart and checkout improvements

• product page conversion enhancements

• promotion and merchandising systems

• storefront performance optimization

• integrations and technical troubleshooting

I’ve spent the past 12+ years working to increase engineering capacity for rapid storefront iteration.

Recent work includes Shopify migrations, storefront optimization, and ongoing engineering support for brands such as:

Donald Ross Sportswear (WooCommerce → Shopify Plus migration, build and launch, ongoing customizations and app work supporting marketing and ad teams)

Jeff Dunham (WooCommerce → Shopify migration, build and launch, ongoing technical management)

Just Keep Livin’ (theme refresh, technical adjustments, and Giving Tuesday campaign support).