Why you need it: You have traffic, but sales aren’t following. Users browse but don’t add to cart, don’t reach checkout, or drop before payment. Redesigning blindly wastes budget.
What I do: I pinpoint the exact leakage points in your funnel (PDP → cart → checkout) and turn them into an implementation-ready action plan.
How I do it: GA4 funnel review + heatmaps/session recordings → friction map → impact/effort roadmap → Figma fixes → dev-ready specs.
Why me: This isn’t a “PDF report for the sake of it.” Everything is tied to real implementation (Liquid/JSON) and measurement.
Result: A prioritized plan of what to ship first + exact UI/UX changes + hypotheses and metrics to validate impact.
How to start: Store URL + 1–2 goals (CVR/AOV/checkout completion) + GA4 access/status.