I help Shopify and Shopify Plus brands increase revenue by fixing the highest-leverage parts of the funnel. Product pages, cart experience, checkout flow (within platform limits), site speed, and UX.

Why clients work with me: I’m not “design-only” or “dev-only.” I combine CRO analysis, UI/UX design, and performance-first implementation - so changes aren’t just “prettier.” They ship cleanly, load fast, and can be measured in GA4.

My approach: Audit → prioritized roadmap → implementation → measurement

Core services:

• CRO & UX audits (GA4 funnels, heatmaps, session recordings)

• PDP/collection/cart optimization (conversion + theme architecture)

• Speed & Core Web Vitals improvements (render-blocking cleanup, image strategy, JS reduction)

• Custom theme development (Figma → Shopify, modular Liquid/JSON)

• Shopify migrations (staged rollout, SEO preservation, QA + rollback plan)

Technical stack: Shopify/Shopify Plus, Liquid, Hydrogen, JavaScript (ES6+), GA4, A/B testing tools, Figma.

No page-builder bloat. No app stacking. No fragile workarounds - just clean code your team can maintain.

Send your store URL + goals — I’ll reply with the highest-impact opportunities and the key risks to address first.