Build robust order-handling middleware, implement a scalable stock & inventory system, deliver a fresh website design, and enable multi-currency & language commerce

Anchor Crafts (anchorcrafts.com) is a well-known online destination for high-quality threads, yarns, kits, and needlecraft supplies — serving hobbyists and craft enthusiasts worldwide.

As the business expanded internationally, they needed a more scalable ecommerce architecture to improve order processing, inventory accuracy, front-end experience, and international commerce capabilities. We worked closely with their team to deliver a holistic ecommerce transformation.

Key Deliverables & Solutions

🔄 Middleware for Order Handling
We architected and built a custom middleware layer that seamlessly manages incoming orders from multiple sources, standardises order flows, and integrates reliably with their backend systems — reducing manual reconciliation and improving fulfillment throughput.

📦 Advanced Stock & Inventory Solution
We designed a centralised inventory system that synchronises stock levels across channels in real time, resolves overselling risks, and provides accurate visibility for both internal teams and customers.

🎨 New Website Design & Build
Our team delivered a full website redesign and build — refining visual hierarchy, improving product discovery, and enhancing usability. The refreshed experience reflects the brand’s creative ethos while boosting conversions and engagement.

🌍 Multi-Currency & Language Commerce
To support global audiences, we implemented multi-currency pricing and language localisation rules, ensuring customers see relevant pricing and language based on their location — enhancing the international shopping experience and increasing global sales potential.