Klaviyo Cost: What Klaviyo Actually Charges a Shopify Store in 2026

Klaviyo cost depends on how many people you can reach, not how many emails you send. Klaviyo calls them active profiles. From Klaviyo's own billing documentation (Klaviyo Help Center, "How Klaviyo billing works", checked 19 October 2026):

• What counts. Any profile that can be emailed through Klaviyo is an active profile, regardless of consent status. The bill counts active profiles that can receive at least one type of marketing.
• What doesn't. Unsubscribed and suppressed profiles are excluded once they are processed, and deleted profiles don't count. The count can take up to 72 hours to update.
• Sends. Each profile tier includes a monthly email send allowance. Received and bounced emails count toward it; skipped emails and double opt-in confirmations don't.
• Going over your profile tier. Klaviyo doesn't stop you sending. It notifies you and moves you to a higher tier from your next billing cycle.
• Going over your send allowance. You can turn on auto-upgrade, buy a one-off flexible overage, or stop sending until the next cycle.
• On the free plan. If you are over the profile limit, you can't send emails until you are back under it.

Approximate Klaviyo email plan prices by profile count. Klaviyo changes its tiers from time to time, so check Klaviyo's pricing page for the exact price at your profile count before you commit.

• 251-500 profiles: ~$45/month
• 501-1,000 profiles: ~$60/month
• 1,001-1,500 profiles: ~$80/month
• 1,501-2,500 profiles: ~$110/month
• 2,501-5,000 profiles: ~$175/month
• 5,001-10,000 profiles: ~$350/month
• 10,001-15,000 profiles: ~$525/month
• 15,001-25,000 profiles: ~$700/month
• 25,001-50,000 profiles: ~$1,175/month
• 50,001-100,000 profiles: ~$2,150/month
• 100,001-150,000 profiles: ~$2,800/month
• 150,000+ profiles: custom pricing from Klaviyo

Klaviyo also has a free plan with lower profile and send limits. Because billing follows tiers, the bill steps up when you cross a tier boundary rather than rising profile by profile.

Most surprises come from profiles you didn't mean to pay for:

• Checkout and order sync. Every customer synced from Shopify becomes a profile. Check your billable count in Klaviyo, not just your subscriber count.
• Discount pop-ups. They grow the list fast, including people who use the code once and never open another email.
• No sunset flow. Subscribers who stopped engaging keep counting until they unsubscribe or you suppress them.
• Imports. A bulk import can move you up a tier in one go. Clean the data before you import it.

SMS is not part of the email plan. Since 13 July 2026, Klaviyo bills texts through a separate monthly Mobile Messaging plan at per-message rates set by channel, destination country and number type: rate × recipients × segments. Unused spend doesn't roll over. Every Klaviyo customer gets $5 of Mobile Messaging spend a month for free (Klaviyo Help Center, "How Klaviyo billing works", checked 19 October 2026).

Segments, emojis, MMS and international numbers are what push an SMS bill up. The Klaviyo SMS pricing guide covers how to keep it down.

Some Klaviyo products are billed on top of the email plan. Starting prices from Klaviyo's billing documentation (Klaviyo Help Center, "How Klaviyo billing works", checked 19 October 2026):

Reviews are priced by monthly orders. Only add what you will use: each one is a separate line on the bill.

• Run a sunset flow. Re-engage subscribers who have gone quiet, then suppress the ones who don't respond. Suppressed profiles stop counting once processed.
• Delete what you will never email again. Deleted profiles don't count. Allow up to 72 hours for the count to update before your billing date.
• Merge duplicates. One customer with two email addresses is two profiles.
• Tighten pop-up targeting and checkout consent. Fewer low-intent sign-ups means fewer profiles that never buy.
• Check add-ons. Remove products you are paying for but not using.

List hygiene also helps deliverability. See why Klaviyo emails land in spam.

The subscription is only part of the cost. Someone has to build the flows, segments and campaigns. These are the Klaviyo packages experts list on shopexperts, as of October 2026:

Across all email and SMS work, one-off packages have a median of $650 (14 packages), and two agencies list monthly email and retention retainers at $1,700 and $4,000. The Shopify email marketing cost guide has the full breakdown, and the Shopify expert cost guide explains how the data was collected.

Klaviyo earns its price when you use what makes it different: flows built on your Shopify data, segmentation, and SMS where timing matters. If you mostly send manual campaigns to the whole list, a cheaper tool or Shopify's own email may serve you just as well.

For the full decision, read is Klaviyo worth it? and Klaviyo for Shopify. Start with the Klaviyo flows every Shopify store needs first.

• Klaviyo experts
• Klaviyo SMS pricing
• Shopify email marketing cost
• Is Klaviyo worth it?
• The Klaviyo flows every Shopify store needs first
• Klaviyo segmentation