Speed & Performance Specialist for Shopify Stores - and the measurement behind your revenue
I helped an apparel brand cut product-page load time from 15.4 seconds to 7.4 seconds - five weeks before Black Friday. That's what I do: I find what's slowing your store down and fix it.
The same work keeps surfacing a second problem: stores where the numbers are broken. Pixels firing twice and double-counting conversions. Ad campaigns spending across the whole catalog with no filter on what actually earns. Apps billing every month for work nobody has measured. So alongside speed, I measure what your money - ad spend, apps, tracking - is actually doing, instead of trusting what the platforms and vendors report. Then I fix what the measurement finds.
I specialize in Shopify speed optimization, Core Web Vitals, ad-spend and tracking measurement, and sales-channel recovery for established, founder-run stores. I treat speed and ad spend the same way: as revenue problems, not technical checkboxes.
What I work on:
Speed audits and Core Web Vitals optimization
Ad-spend clarity - which products earn your Google/Meta budget, measured per product
Meta Pixel and GA4 tracking setup, audits, and double-counting fixes
App and tool bill audits - is each paid app earning what it charges? Where a paid app is doing what Shopify Flow already does natively, I replace it with a built-in workflow, including the multi-step logic that prompt-built automations get wrong
Sales-channel recovery - when your products stop showing in Google Shopping or on Meta, finding why the catalog fell out (feed disapprovals, a dropped channel connection, market or policy misconfiguration) and getting them back in front of shoppers - verified on the storefront a shopper sees, not a green light in a dashboard
Server-side tracking and attribution contamination fixes
Ongoing monitoring and technical support - monthly Store Care across speed, tracking, apps and channels, or a support pack of hours
Key results:
Product-page load time cut from 15.4s to 7.4s - 52% faster
Mobile PageSpeed on product pages from 18 to 28 - with the client's chosen app stack kept in place, at their call
Two apps billing to track what the store's own Google channel already handled - removed, tracking verified clean, and $199/yr off the app bill
Repeat clients going back to 2018 - one store at 14 projects across four years
How I work:
A diagnostic audit measures the actual problem - no guesswork, and the audit fee credits toward the fixes
Phased implementation - you approve each milestone
Every delivery closes with verified before/after numbers and a short list of the next opportunities I found
80+ projects completed. Clients across the US, Canada, UK, Australia, and Denmark.
Send me your store URL and I'll tell you exactly what's slowing it down - and whether your numbers can be trusted. No commitment needed.
